Job Description: Digital Marketing Specialist

Job Title

Digital Marketing Specialist

Job Purpose

Planning, implementing, and managing digital marketing campaigns to enhance brand awareness, increase engagement, attract potential customers, and achieve sales and growth objectives.

Tasks and Responsibilities

• Preparing and implementing digital marketing plans in line with company objectives.
• Managing the company's social media accounts and regularly publishing content.
• Creating and coordinating marketing content in collaboration with the design team or producing it when needed.
• Managing paid advertising campaigns on digital platforms and optimizing their performance.
• Monitoring Key Performance Indicators (KPIs), analyzing campaign results, and preparing periodic reports.
• Optimizing Search Engine Optimization (SEO) and contributing to the implementation of Search Engine Marketing (SEM) campaigns.
• Managing email marketing campaigns and customer databases.
• Following the latest digital marketing trends and providing new ideas and initiatives.
• Coordinating with various departments to ensure efficient execution of marketing activities.
• Managing the marketing campaign budget to achieve the best return on investment.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Media, or any related field.
• Experience in digital marketing (specified according to company needs, *, one to three years).
• Good knowledge of social media platforms and content management tools.
• Experience in managing advertising campaigns on digital platforms.
• Proficiency in using performance analysis tools such as Google Analytics or similar tools.
• Excellent Arabic content writing skills, and familiarity with English is preferred.

Required Skills

• Excellent communication and presentation skills.
• Analytical thinking and data-driven decision-making.
• Creativity and the ability to innovate new marketing ideas.
• Time management and prioritization.
• Teamwork and ability to work under pressure.
• Attention to detail and commitment to achieving goals.

Key Performance Indicators (KPIs)

• Growth in followers and engagement on digital platforms.
• Increase in the number of potential customers (Leads).
• Improvement in the Conversion Rate.
• Achieving the target Return on Ad Spend (ROAS).
• Adherence to the content plan and campaign execution deadlines.
• Quality of reports and achievement of monthly and annual marketing goals.