Assistant Director of EBC

About the Role

W Hotels is seeking an Assistant Director of EBC to join their team in Riyadh. This full-time position involves supporting the segmented sales efforts, including group, transient, association, and corporate segments. The role focuses on implementing sales strategies, achieving revenue goals, and ensuring guest and employee satisfaction. The Assistant Director will conduct daily sales activities with an emphasis on building long-term, value-based customer relationships.

Key Responsibilities

• Collaborate with sales leadership to understand and effectively implement sales strategies for assigned segments.
• Assist in developing, implementing, and sustaining aggressive solicitation programs to increase business.
• Work with the management team to create and implement a sales plan addressing revenue, customers, and market dynamics.
• Support the development and implementation of internal and external promotions.
• Provide leadership to maximize revenue potential, including setting personal booking goals.
• Participate in sales calls to acquire new business and close deals.
• Execute operational aspects of booked business, such as generating proposals, writing contracts, and managing customer correspondence.

Sales Analysis and Reporting

• Analyze market information using sales systems and implement strategies to achieve financial room and catering goals.
• Assist Revenue Management in completing accurate six-period projections.
• Review sales and catering guest satisfaction results to identify areas for improvement.

Customer Service and Relationship Management

• Demonstrate leadership in guest hospitality and customer service, setting a positive example for guest relations.
• Interact with guests to gather feedback on product quality and service levels.
• Meet with guests during pre- and post-convention meetings to obtain feedback on product quality, service levels, contract execution, and overall satisfaction.
• Ensure a customer recognition program is active throughout the Sales department.
• Execute and support the company’s Customer Service Standards and property’s Brand Standards.
• Build and manage relationships with key internal and external stakeholders.
• Collaborate with off-property sales channels, including the Event Booking Center, Market Sales, and GSO, to ensure property needs are met and sales efforts are complementary.

Qualifications and Experience

• Experience: 2-5 years in a relevant sales role.
• Demonstrated ability to achieve personal booking goals.
• Proficiency in analyzing market information and implementing sales strategies.
• Strong customer service and relationship-building skills.

Work Environment

This is a full-time position based in Riyadh, focusing on a dynamic sales environment within the hospitality sector. The role requires active participation in customer events, trade shows, and sales missions to maintain and develop key relationships.