Brand Content Senior Specialist

About the Role

Nice One is seeking a Brand Content Senior Specialist to develop and manage compelling, consistent brand content across digital and communication channels. This full-time role, based in Riyadh, Riyadh, Saudi Arabia, involves leading content planning and production, strengthening brand storytelling, and collaborating with internal teams to deliver engaging content aligned with business objectives, audience needs, and brand guidelines.

Key Responsibilities

• Develop brand content strategies by translating brand positioning, marketing priorities, and audience insights into actionable plans that support business objectives.
• Lead content planning, including creating and managing content calendars across relevant channels, coordinating topics, formats, timelines, and publishing requirements.
• Create and edit high-quality content for websites, social media, email campaigns, presentations, internal communications, and other brand touchpoints.
• Shape brand voice and storytelling, ensuring a consistent brand voice and messaging framework that is clear, engaging, accurate, and appropriate for each audience and channel.
• Manage content production by developing creative briefs and working with design, marketing, product, communications, and external partners to meet project objectives and quality standards.
• Optimize digital content by applying SEO principles and channel best practices to improve visibility, accessibility, engagement, and performance.
• Review and approve content for accuracy, tone, clarity, grammar, brand consistency, and compliance before publication.
• Monitor content performance, track metrics, identify improvement opportunities, and recommend adjustments based on insights.
• Coordinate with stakeholders to gather input and approvals, ensuring content aligns with business priorities and is delivered on schedule.
• Maintain brand content standards by supporting the development and upkeep of messaging guidelines, content templates, and editorial standards.
• Manage content assets, including organizing and maintaining content, creative briefs, and approved messaging.
• Stay current on industry trends in content marketing, brand storytelling, digital channels, and audience behavior to identify relevant opportunities.

Required Qualifications and Experience

• Relevant experience in brand content, content marketing, editorial, communications, or a related role.
• Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt content for different audiences and channels.
• Experience developing content plans, editorial calendars, creative briefs, and brand messaging.
• Understanding of brand voice, content marketing principles, digital communications, and SEO best practices.
• Ability to manage multiple projects, coordinate stakeholder reviews, and meet deadlines in a fast-paced environment.
• Strong research, organization, communication, and project management skills, with close attention to detail.
• Experience using content management systems, social media platforms, analytics tools, and collaboration software is preferred.
• Ability to interpret performance data and use insights to improve content effectiveness.
• Collaborative, proactive, and able to work effectively with cross-functional teams and external creative partners.
• Professional judgment and the ability to handle confidential, sensitive, or unpublished information appropriately.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, requiring collaboration with various internal teams and external partners to achieve content objectives.