Brand Content Senior Specialist

About the Role

NICE ONE is seeking a Brand Content Senior Specialist to join their team in Riyadh. This full-time role focuses on developing and managing compelling, consistent brand content across various digital and communication channels. The specialist will lead content planning and production, strengthen brand storytelling, and collaborate with internal teams to deliver engaging content aligned with business objectives, audience needs, and brand guidelines.

Key Responsibilities

• Translate brand positioning, marketing priorities, and audience insights into content strategies and plans that support business objectives.
• Create and manage content calendars across relevant channels, coordinating topics, formats, timelines, and publishing requirements.
• Write, edit, and oversee high-quality content for websites, social media, email campaigns, presentations, internal communications, and other brand touchpoints.
• Maintain a consistent brand voice and messaging framework, ensuring content is clear, engaging, accurate, and appropriate for each audience and channel.
• Develop creative briefs and work with design, marketing, product, communications, and external partners to produce content that meets project objectives and quality standards.
• Apply SEO principles and channel best practices to improve content visibility, accessibility, engagement, and performance.
• Edit and proofread content for accuracy, tone, clarity, grammar, brand consistency, and compliance with applicable guidelines before publication.
• Track content metrics and audience engagement, identify improvement opportunities, and recommend adjustments based on performance insights.
• Gather input and approvals from relevant teams and subject matter experts, ensuring content is aligned with business priorities and delivered on schedule.
• Support the development and upkeep of messaging guidelines, content templates, editorial standards, and other resources that promote consistent brand communications.
• Organize and maintain content, creative briefs, approved messaging, and related materials in accordance with company processes.
• Monitor content marketing, brand storytelling, digital channel, and audience trends to identify relevant opportunities for the company.

Required Qualifications and Skills

• Relevant experience in brand content, content marketing, editorial, communications, or a related role.
• Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt content for different audiences and channels.
• Experience developing content plans, editorial calendars, creative briefs, and brand messaging.
• Understanding of brand voice, content marketing principles, digital communications, and SEO best practices.
• Ability to manage multiple projects, coordinate stakeholder reviews, and meet deadlines in a fast-paced environment.
• Strong research, organization, communication, and project management skills, with close attention to detail.
• Experience using content management systems, social media platforms, analytics tools, and collaboration software is preferred.
• Ability to interpret performance data and use insights to improve content effectiveness.
• Collaborative, proactive, and able to work effectively with cross-functional teams and external creative partners.
• Professional judgment and the ability to handle confidential, sensitive, or unpublished information appropriately.