Content Lead

About The AR Lab

The AR Lab is seeking a Content Lead to join its team in Riyadh, Saudi Arabia. This full-time role involves leading content strategy and execution for client accounts and internal brand initiatives within the Saudi market.

Role Overview

The Content Lead will be responsible for the entire content function, from strategic development to final review and performance monitoring. This position requires a professional with 5-10 years of experience in content strategy and creation, capable of balancing creative quality with client objectives and market relevance.

Key Responsibilities

• Lead and manage the content function for Riyadh-based client accounts and internal brand initiatives.
• Conduct brand studies and audits to understand client positioning, audience, tone, and competitive landscape in the Saudi market.
• Develop content strategies, concepts, hooks, and storytelling approaches that differentiate brands and resonate with Saudi audiences.
• Set content direction, messaging frameworks, and narrative angles for campaigns prior to launch.
• Translate client briefs into clear content roadmaps and creative approaches.
• Generate campaign themes and communication concepts aligned with client business objectives and local cultural context.
• Review all content deliverables for quality, clarity, cultural relevance, and consistency before publication.
• Guide and mentor content creators through ideation, structure, tone, and storytelling.
• Contribute to pitches, proposals, and presentations for KSA clients, including attending client meetings in person.
• Ensure brand voice consistency across platforms in both Arabic and English.
• Balance creative quality with client objectives, timelines, and performance KPIs.
• Monitor content performance, derive insights, and refine strategies based on results.

Required Experience and Skills

• 5-10 years of experience in content leadership or a related field.
• Demonstrated ability to develop and execute content strategies.
• Strong understanding of the Saudi market and cultural context.
• Proficiency in both Arabic and English for content creation and brand voice consistency.
• Experience in guiding and mentoring content creators.
• Ability to manage multiple client accounts and internal initiatives simultaneously.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, requiring in-person attendance for client meetings and collaborative work within the agency.