Creative Content Manager

About Salla and Mahally

Salla is seeking a Creative Content Manager for Mahally, its Saudi e-commerce marketplace. Mahally connects local stores within a single application, offering customers a variety of products across categories such as fashion, beauty, electronics, and home goods. This full-time position is based in Jeddah, Makkah Province.

Role Summary

The Creative Content Manager will lead Mahally's creative and social media strategy. This role involves developing campaign concepts, managing seasonal content, overseeing video production, and coordinating with influencers, UGC creators, and creative agencies. The Creative Content Manager will collaborate with the social media, design, performance marketing, and category teams to ensure content aligns with brand identity and objectives.

Key Responsibilities

• Lead the creative direction for Mahally's social media channels, ensuring brand consistency.
• Develop creative concepts for seasonal campaigns, including Saudi National Day, Founding Day, Ramadan, Eid, and White Friday.
• Plan and manage the annual social media content calendar in coordination with the marketing team.
• Monitor Saudi social media trends and adapt relevant insights into timely content.
• Oversee video production from concept to delivery, including scripting, storyboarding, shoots, and post-production.
• Produce short-form video content for platforms such as Snapchat, TikTok, Instagram, and X.
• Identify, contract, and manage influencers and UGC creators, including briefing, content approval, and performance tracking.
• Brief and manage creative and production agencies, ensuring deliverables meet quality, timeline, and budget.
• Develop and maintain social media brand guidelines.
• Review and approve creative and social content prior to publishing.
• Collaborate with the performance marketing team to test creatives and apply results for content improvement.
• Manage the creative, production, and influencer budgets, and report on expenditure and results.

Qualifications and Experience

• Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design, or a related field.
• Minimum of 7 years of relevant experience in creative, content, social media, or related functions.
• Minimum of 3 years of experience in a senior, lead, or managerial role, with demonstrated ownership of creative strategy, content development, campaigns, or creative teams.
• A strong portfolio showcasing successful social media campaigns and video-first content, from concept to execution.
• Proven experience managing or collaborating with influencers, UGC creators, creative partners, and production agencies, preferably within the Saudi market.
• Strong understanding of Saudi culture, consumer behavior, digital trends, and the local social media landscape, with the ability to translate cultural insights into engaging creative content.
• Hands-on experience across the video production lifecycle, including concept development, scripting/storyboarding, production, and post-production.
• Professional proficiency in both Arabic and English, with strong written and verbal communication skills.
• Strong project and stakeholder management skills, with the ability to manage multiple campaigns, creative deliverables, agencies, and deadlines simultaneously in a fast-paced environment.

Preferred Qualifications

• Previous experience within a creative, advertising, digital, or social media agency.
• Strong Arabic copywriting and content development skills, particularly for Saudi audiences and social platforms.
• Working proficiency in Adobe Creative Suite and Figma, with the ability to review, develop, or provide direction on creative assets.
• Hands-on experience using AI-powered image and video tools for creative ideation, content development, production, or optimization.