Commercial Director📣 Job Ad

About Calo

Calo is an application that delivers personalized meal plans, developed using nutritional algorithms by a team of chefs, nutritionists, and software engineers. Launched in Bahrain in 2019, Calo has expanded its operations to six countries, delivering millions of meals. The company is now extending its mission of making healthy living accessible into retail and other business verticals, with global ambitions to address significant health challenges.

The Role: Commercial Director (Demand & Growth)

Calo is seeking a Commercial Director (Demand & Growth) to join its team in Riyadh, Saudi Arabia. This full-time leadership position is central to driving demand generation, customer growth, revenue performance, and market expansion throughout Saudi Arabia. The role requires a commercial perspective for all decisions, focusing on the development and execution of market growth strategies, while identifying new opportunities across various business initiatives including subscriptions, partnerships, retail, and CPG.

Key Responsibilities

• Lead the market growth strategy for Saudi Arabia, driving customer acquisition, retention, engagement, and revenue growth.
• Own demand generation and customer growth performance across all channels, identifying and prioritizing initiatives with high commercial impact.
• Launch and scale new growth channels, partnerships, and business opportunities, supporting expansion across subscriptions, retail, CPG, and future verticals.
• Evaluate pricing, promotions, and commercial initiatives to maximize business performance.
• Develop integrated growth strategies across digital, offline, CRM, lifecycle, referral, and performance marketing channels, optimizing investments through rigorous analysis.
• Serve as Calo's commercial owner for Saudi Arabia, building relationships with partners, agencies, vendors, and key stakeholders.
• Provide market intelligence, customer insights, and competitive analysis, acting with ownership and autonomy in market decision-making.
• Analyze customer behavior, growth trends, and market dynamics to inform strategic decisions and resource allocation.
• Utilize AI tools to enhance analysis, planning, execution, content creation, and decision-making, championing innovative growth practices.
• Partner with Commercial, Product, Growth, Operations, Finance, and Leadership teams to align growth initiatives with broader company objectives.

Required Experience and Professional Capabilities

• 8+ years of experience in Growth, Commercial Marketing, Demand Generation, Revenue Growth, Market Expansion, or related leadership roles.
• Strong B2C experience is required, with a proven track record of scaling consumer-facing businesses in high-growth environments.
• Demonstrated ability to drive measurable customer growth, retention, and revenue impact.
• Experience owning market performance, business growth, or commercial outcomes beyond traditional marketing metrics.
• Deep understanding of customer growth, retention, subscriptions, revenue drivers, and commercial performance.
• Strong business acumen with the ability to identify growth opportunities beyond marketing campaigns.
• Experience launching new channels, products, partnerships, or business initiatives.
• Ability to operate independently and make high-quality decisions with limited oversight.
• Strong analytical mindset with exceptional problem-solving skills.
• Excellent stakeholder management and cross-functional leadership abilities.

Market Expertise and Personal Attributes

• KSA market experience is required; GCC experience is highly preferred.
• Strong understanding of Saudi consumer behavior, competitive dynamics, and growth opportunities.
• An existing network within the Saudi business ecosystem is considered a plus.
• Commercially sharp, business-minded, and obsessed with growth and performance.
• Highly autonomous, ownership-driven, fast-moving, and execution-oriented.
• Strategic yet pragmatic, data-driven, and analytical.
• Comfortable with ambiguity and scaling challenges.
• Collaborative, low-ego, and impact-focused, thinking like a General Manager.

Application Information

We invite qualified candidates who meet the outlined requirements to apply for this position.