Content & Social Media Specialist

About the Role

Kayan Recruitment LLC is seeking a Content & Social Media Specialist for a full-time position in Riyadh, Saudi Arabia. This role involves managing the daily digital presence of a clinic across various platforms, focusing on content creation, social media engagement, and compliance within a medical environment. The specialist will be responsible for a high volume of content production, working directly on the clinic floor.

Key Responsibilities

• Manage and maintain the clinic's presence across Instagram, TikTok, LinkedIn, Snapchat, and other relevant social platforms for the KSA audience.
• Plan, create, schedule, and publish daily content, including static posts, Stories, Reels, TikToks, and educational videos, ensuring alignment with the content calendar and brand guidelines.
• Monitor social platforms in real-time, responding to comments, DMs, and community interactions with a professional and clinically appropriate tone.
• Manage and grow WhatsApp broadcast and community channels, ensuring PDPL compliance.
• Produce daily short-form video content featuring doctors and clinical team members, including shooting, directing, and editing talking-head videos, Q&As, and educational content.
• Prepare doctor videos by developing questions, topics, and scripts, ensuring clinical accuracy and audience engagement.
• Edit video content in-house, applying brand-consistent captions, transitions, music, graphics, and subtitles.
• Ensure all clinical claims and health-related messaging comply with Saudi healthcare advertising regulations prior to publication.
• Maintain the monthly social media content calendar, mapping content to health awareness dates, clinic milestones, and cultural occasions.
• Lead social media execution for key brand moments, such as clinic launches and awareness campaigns.
• Build and nurture an engaged digital community, responding to interactions with professionalism and clinical sensitivity.
• Support the management of influencer and ambassador relationships, coordinating content deliverables and ensuring brand and regulatory compliance.
• Prepare weekly social media performance reports, identifying high- and under-performing content and providing recommendations for continuous improvement.

Qualifications and Experience

• 2-5 years of experience in content creation and social media management.
• Demonstrated ability to produce high-quality content using minimal equipment, including mobile devices.
• Understanding of content compliance requirements in a medical environment.
• Proficiency in video editing tools (mobile or desktop).

Required Skills

• Proactive and Hands-on: Comfortable directing doctors, setting up shots, and producing content on-site.
• Interest in Health: Genuine interest in health, longevity, and women’s wellness, with a willingness to understand scientific concepts.
• Organized and Self-Managing: Capable of planning content, coordinating shoots, editing, and publishing consistently without constant supervision.
• Culturally Aware: Strong understanding of the Saudi digital landscape.
• Collaborative and Personable: Ability to build relationships with doctors, clinicians, management, influencers, and external partners.

Compliance and Quality Standards

• Ensure all published content adheres to applicable Saudi healthcare advertising and social media regulations.
• Maintain strict attention to patient privacy, confidentiality, and data protection requirements.
• Consistently apply brand guidelines across all digital assets, including visual identity and tone of voice.
• Maintain a well-organized and accessible content asset library.

Reporting and Improvement

The specialist will prepare weekly social media performance reports for the Clinic Operations Manager, detailing key metrics and identifying high- and under-performing content. This includes providing clear recommendations based on performance data and continuously optimizing content strategy based on audience engagement.