Digital Marketing Manager Performance & Growth

About the Role

NEVELA is seeking a Digital Marketing Manager in Riyadh, Saudi Arabia. This full-time role requires 5-10 years of experience and focuses on performance marketing, paid media management, and e-commerce growth strategies. The manager will lead marketing teams, manage significant advertising budgets, and translate data-driven insights into revenue growth and improved profitability.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with commercial objectives.
• Drive sustainable revenue growth across digital and e-commerce channels.
• Lead and oversee advertising campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads.
• Manage and optimize substantial advertising budgets to maximize efficiency and profitability.
• Develop advanced customer acquisition, retargeting, and retention strategies.
• Continuously optimize ROAS, CPA, CAC, and Marketing Efficiency Ratio (MER).
• Lead A/B testing initiatives across advertising creatives, audiences, campaign structures, and landing pages.
• Analyze e-commerce performance, customer journeys, and purchasing behavior.
• Develop and implement Conversion Rate Optimization (CRO) strategies to improve Average Order Value (AOV) and customer acquisition efficiency.
• Build and manage performance dashboards using GA4, Google Tag Manager (GTM), and Looker Studio.
• Lead, manage, and develop the digital marketing team, establishing clear responsibilities and performance targets.
• Collaborate with creative, content, and e-commerce teams to achieve business objectives.

Required Qualifications and Experience

• 5-10 years of experience in digital marketing, with a focus on performance marketing and e-commerce.
• Proven expertise in paid media management across major platforms (Google Ads, Meta Ads, Snapchat Ads, TikTok Ads).
• Experience managing substantial advertising budgets.
• Demonstrated ability to lead and develop high-performing marketing teams.
• Strong commercial acumen combined with advanced technical expertise in digital advertising, analytics, and conversion optimization.
• Track record of delivering measurable revenue growth and improved profitability.

Performance Measurement

The successful candidate's performance will be evaluated based on the achievement of digital revenue and sales growth targets, Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC) optimization, Conversion Rate (CVR) improvement, marketing efficiency, overall profitability, and team performance.

Application Requirements

Interested candidates should submit an updated CV along with a brief overview of their key professional achievements. This overview should include:

1. Advertising Budget: The largest monthly advertising budget directly managed.
2. Performance Results: Significant achievements in revenue growth, ROAS, and campaign profitability.
3. Brand Experience: Brands or e-commerce businesses worked with.
4. Leadership Experience: The size and structure of digital marketing teams managed.