Digital Marketing Manager

About the Role

Cenomi Centers is seeking a Digital Marketing Manager to lead its digital marketing initiatives. This full-time position is based in Riyadh and focuses on enhancing brand awareness, customer engagement, and driving business growth through digital channels. The role requires 5-10 years of experience.

Key Responsibilities

• Support the development of the annual digital marketing plan, including KPIs, budget, policies, and procedures.
• Lead the strategy, development, and optimization of Cenomi Centers’ digital touchpoints such as the website, social media, and other digital platforms, ensuring a consistent customer experience.
• Develop and execute social media and digital marketing strategies to increase engagement, brand visibility, footfall, and customer acquisition across relevant channels.
• Collaborate with mall management and cross-functional teams to identify events, promotions, and key activities, ensuring content relevance and brand alignment.
• Develop and manage integrated digital campaigns across social media, email, SEO/SEM, content marketing, and paid advertising, leveraging CRM and marketing automation for customer segmentation, personalization, and retention.
• Monitor and analyze digital performance, including traffic, conversion rates, customer acquisition costs, and ROAS, using insights for continuous optimization.
• Manage agencies, vendors, and strategic partnerships, while staying updated on digital trends, tools, and technologies to identify opportunities and enhance the customer journey.

Qualifications and Experience

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 5+ years of overall experience, with at least 3 years specifically in a digital marketing role.
• Previous experience in the retail, consumer products, or e-commerce sectors is preferred.
• Proven experience in developing and managing successful digital marketing campaigns.

Required Skills

• Strong understanding of digital marketing tools and channels, including SEO, PPC, content marketing, social media, and analytics platforms.
• Experience with web analytics and data-driven marketing strategies (*, Google Analytics, marketing automation platforms).
• Excellent written and verbal communication skills, with the ability to build relationships and influence cross-functional teams.
• Creative in identifying target audiences and designing engaging digital campaigns that drive conversions.
• Tech-savvy and current with the latest trends in digital marketing and e-commerce.
• Strong organizational skills and the ability to manage multiple projects and deadlines effectively.

Work Type and Location

This is a full-time position located in Riyadh, Saudi Arabia.

Application Process

Candidates who meet the specified requirements are encouraged to apply.