Digital Marketing Specialist📣 Job Ad

About REEF Group

REEF Group is a leading Saudi company specializing in fine fragrances, with a portfolio that includes fragrances, beauty, and fashion. The company aims to provide a comprehensive lifestyle experience, combining authenticity, quality, and modern elegance. REEF Group is expanding into new sectors, driven by innovation and a commitment to excellence.

The Role of Senior Digital Marketing Specialist

REEF Group is seeking a Senior Digital Marketing Specialist to join its Marketing team in Riyadh, Saudi Arabia. This full-time role involves executing digital marketing strategies to enhance brand visibility, improve customer engagement, and drive conversions across various digital channels. The specialist will collaborate with content, design, and analytics teams to ensure effective and optimized marketing campaigns.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads and social media platforms.
• Optimize website content and structure for SEO to increase organic traffic.
• Analyze campaign performance and manage paid advertisements to maximize ROI.
• Develop conversion optimization strategies to improve user journeys and conversion rates.
• Collaborate with creative and content teams on the creation of engaging digital content.
• Monitor and report on digital performance using tools such as Google Analytics and Meta Business Suite.
• Conduct A/B testing to improve ad effectiveness and campaign impact.
• Implement retargeting strategies to boost customer retention and repeat sales.
• Enhance UX/UI across web and mobile platforms to improve engagement.
• Stay updated with digital marketing trends and tools, and proactively suggest improvements.
• Support monthly and annual digital sales goals through effective strategy execution.
• Work closely with other marketing divisions to align digital initiatives with broader brand goals.

Qualifications and Experience

• 2-5 years of experience in digital marketing.
• Demonstrated ability to execute digital marketing strategies and campaigns.
• Proficiency in using digital marketing tools and platforms, including Google Ads, social media platforms, Google Analytics, and Meta Business Suite.

Work Environment and Impact

This role is based in Riyadh, Saudi Arabia, and is a full-time position within the Marketing team. The Senior Digital Marketing Specialist will contribute to shaping the brand's connection with customers through performance marketing, playing a key role in the company's marketing efforts.

Application Information

Candidates passionate about making an impact through performance marketing are encouraged to apply. Salary details will be disclosed during the application process.