Director Destination Marketing AMAALA📣 Job Ad

About the Role

Red Sea Global is seeking a Director - Destination Marketing AMAALA to join its team in Riyadh. This full-time position is central to developing and executing performance-driven marketing strategies for the AMAALA destination. The role focuses on enhancing visibility, attracting key tourist segments, and driving economic growth, while also ensuring seamless execution of production projects that align with brand goals and market demands.

Strategic Leadership and Direction

The Director will lead the destination's marketing team, collaborating with internal departments, external agencies, and local stakeholders. This involves creating and executing integrated marketing plans that support the overarching goals of the destination management organization. The role requires a focus on measurable results, optimizing marketing campaigns, and improving ROI to position AMAALA's brand and offerings effectively.

• Develop and execute the destination’s marketing strategy with an emphasis on performance marketing, aligning with overall business and tourism objectives.
• Set clear KPIs and performance targets for marketing initiatives, ensuring alignment with revenue objectives, brand positioning, and visitor engagement metrics.
• Lead cross-functional destination marketing teams and coordinate with internal stakeholders (Development, subsidiaries, DMC, residential, events, partnerships) to drive integrated marketing campaigns and visitation.

Performance Marketing and Brand Development

This position is responsible for overseeing targeted digital marketing campaigns and ensuring consistent brand messaging across all channels. The Director will drive innovation in marketing programs to maintain a competitive edge.

• Oversee the development and implementation of targeted digital marketing campaigns (paid media, influencer marketing, social media) with a strong focus on data analysis and ROI tracking.
• Continuously optimize and refine campaigns based on performance insights, A/B testing, and audience segmentation.
• Leverage customer data, market insights, and analytics tools (*, Google Analytics, Tableau) to ensure marketing investments deliver measurable growth in tourism traffic and revenue.
• Ensure consistent messaging and positioning of the destination's brand across all digital and offline channels.
• Innovate and enhance destination marketing programs to stand out in a competitive tourism market.
• Collaborate with local stakeholders (hotels, restaurants, attractions) to ensure a unified marketing approach and highlight unique selling points.

Partnerships and Data Analysis

The Director will cultivate key relationships and utilize data insights to inform and adjust marketing strategies. Regular reporting on performance is a core responsibility.

• Cultivate and manage relationships with key tourism partners, local businesses, and external agencies to amplify marketing efforts and drive engagement.
• Establish collaborative programs with national and international tourism bodies, airlines, and digital platforms to expand reach.
• Regularly review and analyze campaign performance, consumer behavior, and market trends to adjust marketing strategies accordingly.
• Provide regular reports and presentations on marketing performance, campaign effectiveness, and ROI to senior leadership.

Operational and Team Management

Effective budget management and team leadership are critical components of this role, ensuring optimal resource allocation and fostering a high-performing environment.

• Manage the marketing budget effectively to maximize campaign impact and drive optimal cost efficiency.
• Ensure the best use of resources for digital and traditional marketing strategies.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of continuous learning, creativity, and accountability.
• Set clear goals for team members and provide ongoing coaching and feedback.

Candidate Profile and Requirements

The ideal candidate will possess a strong background in destination marketing and a proven ability to drive measurable results.

• Over 10 years of relevant professional experience.
• A dynamic, data-driven marketer with a deep understanding of the tourism industry, destination branding, and performance marketing principles.