Field Sales Executive Lower Trade📣 Job Ad

About the Role at Storck

Storck is seeking a Field Sales Executive Lower Trade to join its team in Riyadh, Saudi Arabia. This full-time position is integral to driving and expanding Storck’s business within the Kingdom's Lower Trade channel. The role requires 2-5 years of relevant experience and focuses on achieving sales targets and strengthening customer relationships in partnership with the distributor's sales teams.

Role Purpose and Strategic Focus

The primary purpose of this role is to grow Storck’s market share across the KSA Lower Trade channel, encompassing Wholesalers, Discounters, Petromarts, and Regional Key Accounts/MM. This involves strategic expansion of coverage, fostering robust relationships with key customers, and consistently delivering sales targets through close collaboration with the BTC distributor sales teams.

Key Sales and Distribution Responsibilities

• Deliver consistent sales growth and achieve channel-specific targets.
• Increase both Numeric and Weighted Distribution of Storck products.
• Address SKU gaps and ensure compliance with Minimum Stock Levels (MSL).
• Secure Business Development Agreements (BDAs), volume-driving deals, and identify new business opportunities.
• Enhance product visibility, optimize drop size, and improve in-store execution.
• Cultivate strong relationships with customers and provide support to BTC sales teams.

Reporting and Collaboration

• Submit daily activity reports and actively participate in weekly reviews.
• Engage in monthly demand planning and forecast review meetings with BTC.

Demand Planning and Market Insight

This role is responsible for influencing forecast accuracy and volume plans by linking distribution expansion, new product listings, promotional activities, and channel development initiatives. The Field Sales Executive ensures that distribution gains and commercial opportunities are accurately reflected in future demand plans to support sustainable business growth.

Work Location and Travel

The primary work locations for this role are Riyadh and Buraydah. The position requires a minimum of one week per month to be spent in Buraydah. Daily alignment with the BTC sales team is essential, followed by field execution in the designated areas.