Food Service Sales Manager

About Al Wasl Food

Al Wasl Food is a leading importer and distributor specializing in premium food and beverage solutions. Our product range includes essential commodities such as premium rice and sauces, baking ingredients, and global partner brands utilized daily by professional kitchens. Al Wasl Food operates under Remal Al Sharq Investment Company, an investment group focused on strategic growth across key economic sectors in the Kingdom.

The Opportunity: Foodservice Channel Manager

Al Wasl Food is seeking a strategic and well-connected Foodservice Channel Manager to lead commercial growth. This full-time leadership position is based in Riyadh, with responsibilities extending to Dammam, and focuses on expanding market share and establishing Al Wasl Food as a primary partner for major hotel chains, restaurant groups, commercial cafes, and large-scale catering operations across the Kingdom. The role requires 5-10 years of relevant experience.

Key Responsibilities

• Develop and execute comprehensive commercial strategies to increase company sales within the KSA Foodservice and HORECA sectors.
• Identify, secure, and manage high-value B2B partnerships with multi-unit restaurant groups, hospitality chains, and major catering companies.
• Drive the adoption of Al Wasl’s essential product categories, including rice, oils, sauces, and culinary ingredients, into corporate menus and central procurement supply lines.
• Build and cultivate long-term executive-level relationships with corporate chefs, F&B directors, and heads of procurement.
• Manage pricing models, commercial margins, and marketing investments to ensure sustainable and profitable growth in sales volume.

What We Offer

• The advantage of working within a dynamic, fast-growing food sector, supported by the infrastructure and strategic backing of a major investment group.
• A competitive salary package, commercial performance incentives, and comprehensive medical insurance.
• A work environment built on trust, motivation, and collaboration.
• A strategic leadership position in our primary expansion hub (Riyadh), offering clear avenues toward future executive roles within the group.

Location

This position is based in Riyadh, with responsibilities covering the cities of Riyadh and Dammam.

Application Process

Candidates interested in this Foodservice Channel Manager role are encouraged to apply.