Forward Deployed Creative📣 Job Ad

About the Role

Luma is seeking a Forward Deployed Creative to join its team in Riyadh, Saudi Arabia. This full-time role serves as Luma's primary creative lead on the ground, engaging directly with major brands and agencies. The position involves translating the capabilities of Luma's models into practical production workflows for partners, bridging the gap between advanced technology and creative execution.

Role Mandate and Impact

As the first Forward Deployed Creative in the region, this role requires a senior creative professional with 5-10 years of experience who is prepared to define the approach for partner engagement rather than follow an existing playbook. The successful candidate will shape how leading creators utilize generative video and will produce high-craft work using Dream Machine as a demonstration of capability. This position involves direct consultation with senior partners and requires comfort in shaping strategies as the role evolves.

Key Responsibilities

• Partner directly with leading brands and creative agencies, providing creative and strategic guidance on generative AI.
• Architect and prototype AI-accelerated production workflows to enhance partner efficiency and storytelling.
• Create hands-on, high-craft content in Dream Machine to establish benchmarks and develop inspirational case studies.
• Consult with partner leadership, translating technical capabilities into concrete creative and business opportunities.
• Act as an on-the-ground extension of Product, Partnership, and Sales teams, integrating real-world insights into the product roadmap.
• Establish the framework and playbook for how the Forward Deployed Creative function engages partners within the region.

Initial 90-Day Focus

The initial 90 days in this role will involve a structured approach to integration and impact:

1. Days 1–30 — Immerse & Diagnose: Deeply learn Dream Machine and associated models, meet priority partners, and analyze their pipelines to identify optimal applications for generative AI.
2. Days 30–60 — Ship & Validate: Develop a functional AI-accelerated workflow with a partner and produce a high-craft case study based on the outcome.
3. Days 60–90 — Scale & Systemize: Convert successful workflows into repeatable boards and playbooks for use by other Forward Deployed Creatives and partners.

Required Qualifications

• Senior client-facing creative experience (*, Creative Technologist, Technical Director, or similar) gained at a top agency, studio, or technology company.
• An outstanding portfolio of shipped, high-craft work demonstrating aesthetic judgment, technical proficiency, and storytelling ability. A portfolio is mandatory for consideration.
• Deep expertise in creative production pipelines (VFX, animation, motion graphics, or general production) and a proven ability to design new workflows.
• A track record of developing new initiatives in ambiguous, fast-moving environments.
• Exceptional communication and presentation skills, enabling effective strategic consultation with senior creative and business leaders.
• Genuine enthusiasm for the creative potential of AI.

Preferred Skills and Experience

• Hands-on experience with generative AI creative tools (*, Midjourney, Runway, Pika, Stable Diffusion).
• A public profile as a creator or thought leader in emerging technology or generative art.
• Experience at an innovative agency (*, Buck, The Mill) or an in-house tech/brand lab (*, Google Creative Lab, Apple Marcom).