Head of Event Marketing📣 Job Ad

About Tahaluf

Tahaluf is the largest B2B live and on-demand events organizer in Saudi Arabia by space, attendance, colleagues, and revenue. It operates as a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf is recognized for organizing large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East, contributing significantly to the global events sector.

The Role: Head of Event Marketing

Tahaluf is seeking an experienced, commercially driven Head of Event Marketing to lead integrated marketing campaigns for its portfolio of world-class conferences, exhibitions, summits, and live experiences across Saudi Arabia. This role involves owning the complete event marketing lifecycle—from concept and strategy through execution, acquisition, and post-event analysis—working closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness.

Key Responsibilities

• Develop and execute annual marketing strategies aligned with business objectives, including integrated marketing plans with clear audience segmentation and positioning.
• Manage the full event marketing journey across discovery, planning, launch, growth, live delivery, and post-event phases, encompassing market research, brand development, delegate acquisition, and ROI analysis.
• Deliver attendee acquisition targets, support sponsorship sales, maximize marketing ROI, and manage budgets effectively.
• Oversee digital marketing and demand generation efforts, including performance marketing, SEO/SEM, marketing automation, CRM strategy, and lead generation.
• Develop event brands, ensure consistency across channels, lead creative development, copywriting, content creation, and drive social media and thought leadership campaigns.
• Develop regional PR strategies, manage media relationships and external agencies, and coordinate press conferences and crisis communications.
• Build relationships with government ministries and public sector organizations, securing endorsements and strategic partnerships aligned with national priorities, including Saudi Vision 2030.
• Lead and mentor high-performing marketing teams, manage internal specialists, agencies, and freelancers, and foster cross-functional collaboration.
• Track registration performance, ticket sales, marketing ROI, and conversion rates, presenting strategic recommendations to senior leadership.

Required Qualifications and Experience

• Bachelor's degree in Marketing, Business, or Communications is required; a Master's degree is preferred.
• A minimum of 10 years of experience in integrated marketing, with at least 5 years in a senior leadership capacity.
• Proven success in delivering high-profile conferences, exhibitions, or large-scale events within Saudi Arabia and the GCC region.
• Experience launching new event brands and managing multi-million-dollar marketing budgets.

Essential Skills and Expertise

• Expertise in digital marketing, CRM, marketing automation, and performance marketing.
• Strong commercial acumen and experience engaging with government stakeholders.
• Ability to lead multidisciplinary teams and collaborate effectively with commercial, production, and government entities in a fast-paced environment.
• Familiarity with relevant event types such as B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, and Vision 2030 initiatives.

Contract Details and Company Environment

This is a 6-month contract role based in Riyadh, Saudi Arabia, with the possibility of remote work. Relocation or sponsorship support is not available. Tahaluf fosters a culture of collaboration, creativity, and teamwork, supported by leadership that encourages personal development. The company is committed to diversity and inclusivity, welcoming applicants from all backgrounds and providing a disability-friendly environment.