Head of Marketing📣 Job Ad

Head of Marketing, Noon Academy

Noon Academy is seeking a Head of Marketing to lead its marketing initiatives in Riyadh. This full-time role involves building a world-class marketing team, developing culturally resonant narratives, and contributing to the transformation of education for millions of students.

About Noon Academy

Noon Academy is a leading edtech platform in the Middle East, with over 12 million students and teachers utilizing its application for learning, teaching, and collaboration. The company recently secured $41 million in Series B funding to expand its reach and impact. Noon Academy's mission is to transform the physical classroom experience by integrating social, group-based learning and AI to enhance engagement and learning efficacy. The ultimate goal is to provide access to quality teachers for every student, including virtual options. The platform is focused on reinventing schools in Saudi Arabia, demonstrating rapid acceleration, strong funding, and profitability.

Role Purpose and Strategic Focus

The Head of Marketing will be responsible for defining and amplifying Noon Academy's brand narrative, aiming to resonate with students, parents, and communities. This position requires an individual to develop the company's growth engine, establish a world-class team, and implement a Go-To-Market (GTM) strategy designed to influence the educational landscape of the Kingdom. This is a leadership role for an individual with a proven record of marketing success, capable of innovative thinking while maintaining a deep understanding of KSA culture and Noon Academy's operational ethos.

Key Responsibilities

• GTM Engine & Team Development: Recruit, lead, and mentor a high-performing marketing team capable of rapid execution. Own the GTM strategy across product lines, defining clear positioning and channel-market fit for the new school model. Synchronize marketing rhythms with admissions cycles, product launches, and school milestones.
• Growth & Revenue Generation: Deliver aggressive growth in student enrollments while maintaining a focus on high Life Time Value (LTV) and brand reputation. Lead top-of-funnel efforts to build brand awareness, trust, and market interest in Saudi Arabia. Partner with Product and School teams to address growth bottlenecks and capitalize on market opportunities.
• Brand & Storytelling: Craft a narrative that reflects Saudi aspirations, positioning Noon Academy as a source of pride for students. Lead all creative work, ensuring messaging resonates with local culture while appearing current and next-generation. Transform everyday school moments into shareable brand experiences.
• Strategic Execution & Partnerships: Manage external agencies, influencers, and event producers with a focus on efficiency and quality. Execute high-impact events, including school launches, expos, and parent open houses, to achieve both engagement and measurable outcomes.

Required Qualifications and Attributes

• Proven Marketing Success: Demonstrated experience leading bold, high-growth campaigns that delivered measurable results for a fast-paced brand.
• Cultural Acumen: A "Saudi-first" mindset, with a deep understanding of the local language and culture, and what resonates with Saudi youth and families.
• Strategic Discipline: Ability to align creative instincts with data analysis and business goals.
• Resilience: Preparedness to operate within a high-stakes, profitable startup environment where rapid execution is a core competency.

Work Environment

This is a full-time position based in Riyadh. The role operates within a dynamic and rapidly evolving edtech environment focused on transforming education in Saudi Arabia.