Head of Marketing📣 Job Ad

About Al-Qadsiah Saudi Club

Al-Qadsiah Saudi Club is dedicated to making an impact both on and off the field. Driven by ambition and innovation, the club aims to contribute to the nation's sports vision. This organization focuses on shaping its legacy within Saudi sports and on a global stage.

Role Overview

Al-Qadsiah Saudi Club, located in Al Khobar, Eastern Region, is seeking a Head of Marketing. This full-time position involves leading the development and execution of the club's marketing strategy. The primary objectives include driving domestic and international fan growth, strengthening brand equity, and increasing commercial value. The role encompasses brand management, content strategy, digital marketing, creative direction, fan engagement, and international marketing initiatives, with the goal of positioning Al-Qadsiah as a leading football brand in Saudi Arabia and globally.

Key Responsibilities

• Lead the development and delivery of the club's long-term marketing and brand strategy.
• Protect and strengthen the club's identity, positioning, and visual standards across all fan-facing touchpoints.
• Deliver integrated marketing campaigns to increase brand awareness, supporter engagement, and commercial value.
• Ensure consistency across all fan-facing channels, partnerships, merchandise, stadium experiences, and communications.
• Develop international marketing strategies targeting priority football markets across Europe, Asia, North America, and key football territories.
• Drive global fan acquisition and engagement through targeted campaigns and content.
• Support overseas tours, events, player appearances, and commercial initiatives.
• Build relationships with international agencies, broadcasters, rightsholders, and football stakeholders.
• Develop strategies to grow the club's fanbase across digital and physical channels.
• Collaborate with the Head of Digital to drive CRM and fan segmentation strategies for improved audience understanding and personalised communications.
• Work closely with commercial, ticketing, and digital teams to increase attendance, memberships, and revenue.
• Enhance supporter experiences for both matchdays and non-matchdays, ensuring campaigns meet agreed objectives and KPIs.
• Lead annual and seasonal marketing planning processes.
• Develop integrated campaigns supporting season launches, matchday promotion, ticket & hospitality sales, membership programmes, merchandise launches, sponsor activations, community initiatives, and international growth objectives.
• Provide regular executive-level reporting on marketing effectiveness, fan growth, digital performance, campaign results, and ROI.
• Oversee the club's content strategy across all channels and lead the creation of compelling storytelling that connects supporters with players, coaches, and the club's wider vision.
• Ensure high-quality content production across video, social media, photography, editorial, and digital platforms.
• Manage internal creative teams and external agencies.
• Lead all digital marketing activities including social media marketing, paid media, search marketing, CRM and email marketing, mobile and app marketing, website performance, audience acquisition, and optimisation of customer journeys and conversion funnels.
• Build, lead, and develop a high-performing cross-functional marketing team.
• Foster a culture of accountability, creativity, and continuous improvement.
• Manage agency relationships, budgets, and external suppliers.
• Collaborate closely with senior leaders across commercial, communications, football operations, sponsorship, retail, and ticketing.

Qualifications and Experience

• A minimum of 5-10 years of relevant experience in marketing leadership roles.

Work Environment

This is a full-time position based in Al Khobar, Eastern Region, Saudi Arabia. The role requires collaboration with various internal departments and external stakeholders to achieve marketing objectives.

Application Process

Interested candidates are invited to submit their applications. Further details regarding the application process will be provided.