HORECA Sales Executive

About the Role

Hire Fellows is seeking a HORECA Sales Executive to join their team in Riyadh, Saudi Arabia. This full-time role focuses on expanding a fast-growing consumer brand's presence within the HORECA and lifestyle channels by securing new accounts across restaurants, cafés, hotels, and other hospitality venues. The position requires 2-5 years of experience.

Role Overview

The HORECA Sales Executive will be responsible for building a robust prospect pipeline, securing new listings, managing commercial negotiations, and fostering growth in existing accounts through consistent reorders and range expansion. The ideal candidate is commercially driven, prioritizes strong relationships, and thrives in a hands-on, on-ground sales environment.

Key Responsibilities

• Identify, approach, and secure new HORECA accounts, including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues.
• Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands.
• Manage the complete sales process, from product sampling and presentation through commercial negotiation, listing, and account onboarding.
• Grow existing accounts by increasing reorder frequency, expanding product range, and maintaining strong relationship management.
• Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team.
• Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management.

Qualifications and Experience

• 2-5 years of experience in sales, preferably within the HORECA or consumer brand sector.
• Demonstrated commercial acumen and a focus on achieving sales targets.
• Proven ability to build and maintain strong client relationships.
• Comfortable working in a hands-on, field-based sales environment.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, requiring active engagement with clients and prospects on the ground.

Application Process

Candidates interested in this HORECA Sales Executive role are encouraged to apply.