Lead Data Analyst

About the Role

Mobasher Auctions is seeking a Lead Data Analyst to join our team in Riyadh. This full-time role requires strong expertise in data analysis, customer database management, and team leadership. The position focuses on overseeing data extraction and development, identifying and segmenting target audiences, and improving targeting accuracy for marketing campaigns.

Role Context and Objectives

The Lead Data Analyst will ensure that marketing campaigns and messages reach genuine, relevant, and interested customers. Key objectives include minimizing duplicate data, reducing repetitive messaging, continuously expanding the customer database, and supporting business growth through effective data-driven sales and marketing strategies.

Key Responsibilities

• Lead and supervise the data analytics team, including task assignment and performance monitoring to achieve business objectives.
• Manage, maintain, and continuously improve customer databases, ensuring data accuracy, quality, and reliability.
• Oversee the extraction, collection, and integration of new customer data from multiple sources using advanced tools and techniques.
• Identify reliable new data sources to expand the customer database and reach new potential customer segments.
• Analyze customer data to identify and segment target audiences based on interests, needs, behavior, and market opportunities.
• Develop effective targeting strategies to identify genuine, qualified, and high-potential customers for marketing campaigns.
• Validate customer contact information and improve data quality to increase message deliverability and reach.
• Implement data cleaning and deduplication processes to minimize duplicate records and repetitive marketing messages.
• Develop and manage effective lead distribution processes for sales teams based on clear criteria.
• Monitor lead quality and targeting accuracy, and analyze message delivery, engagement, response, and lead conversion rates.
• Evaluate marketing campaign performance and provide data-driven recommendations for improvement.
• Develop analytical reports, interactive dashboards, and key performance indicators (KPIs) to support business decisions.
• Collaborate with sales and marketing teams to enhance customer targeting strategies and increase conversion rates.
• Ensure compliance with applicable data protection regulations and customer privacy policies.

Qualifications and Experience

• Proven experience as a Lead Data Analyst or in a similar leadership role.
• Strong expertise in data analysis and customer database management.
• Experience in team leadership and performance monitoring.
• A minimum of 5-10 years of relevant experience is required.

Required Skills

• Proficiency in advanced data extraction tools and techniques.
• Ability to analyze complex customer data and identify target segments.
• Skills in developing effective targeting strategies and improving data quality.
• Competence in creating analytical reports, interactive dashboards, and KPIs.
• Understanding of data protection regulations and customer privacy policies.

Application Process

Interested candidates are encouraged to apply. Salary details will be discussed during the interview process.