Lead Generation Associate

About Wego Pte Ltd

Wego Pte Ltd, founded in 2005, develops products for travelers globally. The company's mission is to facilitate travel by making the planning and booking of flights, hotels, and trips seamless. Wego is utilized by millions of users monthly for various travel needs.

The WegoPro Platform

WegoPro is Wego's corporate travel and expense management platform. It assists businesses in booking flights and hotels, managing travel expenditure, and controlling expenses from a single interface. Saudi Arabia is identified as a key growth market for WegoPro.

Role Overview: Lead Generation Associate

Wego Pte Ltd is seeking a Lead Generation Associate for a full-time position in Riyadh, Saudi Arabia. This role requires 2-5 years of experience and will be the first dedicated lead generation hire for the Saudi market, working closely with the sales team in Riyadh. The primary responsibility is to conduct outbound prospecting to convert target accounts into qualified meetings for the sales team.

Key Responsibilities

• Building a consistent pipeline of qualified B2B leads for WegoPro within Saudi Arabia.
• Achieving monthly, quarterly, and annual targets for booked qualified meetings and generated pipeline.
• Refining targeting strategies and messaging based on conversion rate feedback from the sales team.
• Localizing outreach messaging for the Saudi market in collaboration with the marketing and content teams.

Required Qualifications and Skills

• Executing outbound B2B lead generation campaigns using cold email, calling, and LinkedIn (InMail, Campaign Manager).
• Consistently following up and building rapport with prospects throughout the outreach process.
• Maintaining up-to-date knowledge of WegoPro's product to confidently answer prospect questions.
• Collaborating closely with the Riyadh sales team, from identifying target accounts and prospecting to booking qualified meetings.
• Developing and maintaining a working knowledge of the Saudi market, the competitive landscape, and WegoPro's target buyer profile.

Work Environment

This full-time position is based in Riyadh, where the Lead Generation Associate will work directly with the local sales team to support WegoPro's growth in the Saudi market.