Lead generation specialist

About the Role

Points Information Technology is seeking a Lead Generation Specialist to join their team in Riyadh, Saudi Arabia. This is a full-time position requiring 0-1 years of experience. The role involves identifying and prospecting potential customers, qualifying leads, and coordinating lead-generation activities to support sales and marketing efforts.

Key Responsibilities

• Identify and prospect potential customers through relevant channels, including online research, LinkedIn, databases, referrals, and industry networks.
• Research prospective customers to identify decision-makers, business needs, and lead opportunities.
• Qualify leads based on interest, business fit, needs, and readiness to engage.
• Conduct cold calls, emails, LinkedIn outreach, and other outbound activities, including timely follow-ups.
• Coordinate lead-generation campaigns and activities with the Marketing and Sales teams.
• Create and curate content to support inbound lead-generation activities.
• Manage, nurture, and update leads throughout the sales pipeline.
• Maintain accurate lead and prospect information using CRM tools.
• Coordinate with Account Managers to ensure effective lead handover and follow-up.
• Track lead-generation activities and provide regular reports/dashboards on lead quality, conversion, and pipeline performance.
• Identify opportunities to improve lead-generation channels, outreach strategies, and sales processes.

Qualifications and Experience

• Bachelor's degree or diploma in Business, Marketing, Sales, or a related field is preferred.
• Experience with CRM systems and lead management.
• Good proficiency in Microsoft Office.
• Experience with LinkedIn prospecting, sales automation, or email marketing tools is an advantage.

Required Skills

• Strong communication, interpersonal, and relationship-building skills.
• Confident in cold calling, email outreach, and engaging with prospective customers.
• Strong research, organizational, and follow-up skills.
• Ability to manage multiple leads and priorities effectively.
• Results-oriented, proactive, and self-motivated.

Work Type

This is a full-time position based in Riyadh, Saudi Arabia.