Lifecycle Campaign Manager📣 Job Ad

About ClearGrid and the Lifecycle Campaign Manager Role

ClearGrid is at the forefront of revolutionizing the debt resolution industry through advanced AI and analytics. The company leverages real-time data, machine learning, and automation to optimize debt recovery for financial institutions. As ClearGrid scales its technology platform, it is building high-performance, resilient systems to support its next phase of growth. We are seeking a Lifecycle Campaign Manager to join our full-time team in Riyadh, Saudi Arabia, bringing 5-10 years of relevant experience.

Role Overview

This role is central to digital collections within the Collections Business Unit in KSA. The Lifecycle Campaign Manager will be responsible for building borrower journeys from inception, developing all associated content, and conducting experiments for continuous improvement. This involves defining contact strategies based on segmentation and borrower data, with ongoing testing and refinement. This is a hands-on individual contributor position, requiring close collaboration with Analytics, Conversation Quality and AI Ops, Product, and Operations teams to enhance journey effectiveness.

Key Responsibilities

• Manage contactability, reachability, and engagement, including ensuring valid contact data, handling bounces, and focusing on inbox placement, domain/IP warm-up, and sender reputation to drive borrower interaction.
• Design, build, and continuously optimize end-to-end email and SMS journeys, encompassing segmentation, treatment by borrower profile and delinquency stage, cadence, and channel sequencing, including orchestrating AI call triggers.
• Develop sophisticated segmentation based on borrower attributes such as exposure, products held, prior contact outcomes, and stated circumstances.
• Write and own culturally relevant borrower-facing copy for email and SMS, specifically tailored for the Saudi market, with AI assistance.
• Oversee cost per connection, balancing engagement growth with efficient SMS, call, and email costs, and managing trade-offs with channel spend teams.
• Implement a structured testing culture by designing and running A/B tests on content, timing, cadence, and channel mix, interpreting results, and applying learnings to journey design.
• Collaborate with Analytics to refine measurement and attribution of journey impact, using insights for effort prioritization.
• Drive volume into inbound and self-serve channels through effective journey design.
• Provide cross-functional input on AI, identifying potential applications for AI agents within journeys and collaborating with AI Ops and Conversation Quality for specification and testing.

Required Qualifications and Experience

• Proven background in lifecycle marketing or CRM specifically.
• Hands-on experience building journeys within a campaign or lifecycle platform (*, WebEngage, Braze, CleverTap, MoEngage, Iterable, ********, or similar), including segmentation, triggers, and multi-step flows.
• Practical knowledge of email and SMS deliverability, covering sender authentication, domain/IP warm-up, spam placement, list hygiene, and KSA-specific SMS sender ID and aggregator requirements.
• Comfortable working directly with data: pulling, reading, and interrogating it to inform segmentation, prioritization, and test design.
• Experience designing A/B tests effectively, including sizing, avoiding false reads, and translating results into actionable decisions.
• Demonstrated commercial judgment on channel economics, with experience weighing campaign performance against delivery cost.
• A builder's mindset, comfortable creating structure and building systems from the ground up.
• Strong communication and collaboration skills across various functions.

Work Location

This is an office-based role located in Riyadh, Saudi Arabia. Candidates must either be based in Riyadh or willing to relocate.

Application Process

We invite qualified candidates to apply for this position.