Senior Lifecycle Marketing Manager📣 Job Ad

About the Role

Salla is seeking a Senior Lifecycle Marketing Manager to join our team in Makkah Province, based in Jeddah or Makkah. This full-time role involves owning the end-to-end merchant journey for over 100,000 businesses on the Salla platform, encompassing strategy and execution from discovery to growth and retention. The manager will be responsible for transforming merchant data into personalized, high-converting journeys that activate, retain, and grow every store.

Role Context and Strategic Impact

This position offers a unique opportunity to build and optimize a comprehensive lifecycle system from the ground up, leveraging extensive behavioral data and direct communication channels. The role defines stages, cohorts, and triggers that shape the merchant journey, executing campaigns across email, WhatsApp, push, and in-app channels. Key areas of impact include Lifecycle Strategy and Architecture, covering stage definitions, segmentation, and journey mapping; Hands-On Execution and Experimentation, focusing on campaign building, disciplined testing, and outcomes tied to activation, retention, and customer lifetime value; and AI-Forward Personalization at Scale, utilizing AI-assisted content and workflow systems for operational efficiency.

Key Responsibilities

• Design and manage the full merchant lifecycle, including acquisition, onboarding, activation, growth, retention, and win-back.
• Define segmentation, build cohorts, and establish behavioral triggers to advance merchants and reduce drop-off.
• Develop and deploy campaigns across email, WhatsApp, push, and in-app channels.
• Implement a rigorous experimentation roadmap, including controlled tests, holdout groups, and success metrics focused on activation, retention, and customer lifetime value.
• Create dynamic, personalized content and integrate it across tools and data sources to ensure timely and relevant messaging.
• Scale content and personalization through AI-assisted workflows, minimizing operational dependencies.
• Maintain a consolidated, coherent, and continuously optimized journey map for the entire system.
• Report on stage-conversion and retention outcomes, supported by a live experimentation backlog.

Required Qualifications and Experience

• Proven experience in owning a customer or merchant lifecycle end-to-end, demonstrating tangible results in both strategy and execution.
• Deep understanding of lifecycle concepts, including segmentation, cohorting, stage design, triggers, retention, churn, and customer lifetime value.
• Hands-on experience in campaign execution using major lifecycle or customer-relationship platforms (*, Intercom, Braze), with technical proficiency to manage triggers, flows, dynamic content, and API-based data connections independently.
• Demonstrated experimentation mindset, including testing, measuring, optimizing, and making data-driven decisions to discontinue underperforming initiatives.
• Experience in building dynamic content systems that integrate multiple data sources into a unified customer journey.
• Active engagement with AI in lifecycle marketing, with a clear perspective on its value and limitations.
• Experience working at or closely with a software-as-a-service (SaaS) company, preferably in the Middle East, coupled with genuine empathy for merchants and small businesses.

Essential Skills and Attributes

• Full working proficiency in both Arabic and English, capable of writing, reviewing, and shipping native-quality Arabic campaign copy.
• Strong analytical skills to report on stage-conversion and retention outcomes effectively.
• Ability to operate independently, managing complex systems and driving initiatives without constant oversight.
• A strategic thinker with the capacity for hands-on execution.

Work Location

This is a full-time position. Candidates must be based in or willing to relocate to Jeddah or Makkah, within the Makkah Province.