Market Development Manager Commercial Vehicles

About the Role

BYD Europe is seeking a Market Development Manager Commercial Vehicles for a full-time position in Riyadh, Saudi Arabia. This role is responsible for the end-to-end development and growth of BYD's Commercial Vehicles business in the assigned market, encompassing market development, customer relationships, business opportunities, and local ecosystem development.

This position is not a conventional sales role focused solely on generating quotations or closing individual deals. It requires a business builder capable of developing the market from the ground up, identifying strategic opportunities, establishing relationships with key stakeholders, and creating conditions for sustainable business growth. The Market Development Manager will coordinate internal and external resources to convert opportunities into long-term business and will act as the commercial owner for BYD Commercial Vehicles in the market, representing the company to customers, government institutions, fleet operators, and partners.

Key Responsibilities

• Develop and execute the Commercial Vehicle market-entry and growth strategy for the assigned country.
• Build a comprehensive understanding of the truck and bus market, including size, segments, applications, customer structure, competitors, pricing, and regulatory environment.
• Identify priority market segments and applications where BYD’s electric commercial vehicle portfolio offers a strong value proposition.
• Translate market intelligence into concrete commercial priorities, customer targets, and business opportunities.
• Develop annual and medium-term market plans, including sales volumes, pipeline, product requirements, and key strategic initiatives.
• Build and manage a strong commercial pipeline across buses, light-, medium-, and heavy-duty trucks.
• Identify and develop strategic customers, fleet operators, government entities, municipalities, logistics companies, and major private-sector accounts.
• Lead customer engagement from initial opportunity identification through product definition, technical evaluation, commercial proposal, negotiation, and order closing.
• Establish senior-level relationships with key customers and strategic stakeholders, positioning BYD as a long-term mobility and fleet-solutions partner.
• Develop relationships with relevant ministries, municipalities, transport authorities, investment agencies, and government institutions.
• Identify and develop the local ecosystem required to support sustainable Commercial Vehicle operations, including potential commercial partners, distributors, and service providers.
• Provide structured market feedback to Product teams regarding vehicle specifications, applications, and local requirements.
• Develop a strong understanding of the Total Cost of Ownership (TCO) of electric commercial vehicles versus conventional alternatives.
• Work closely with Customer Service to ensure appropriate service coverage, technical support, spare parts, and warranty capability.
• Identify relevant public and private tenders and lead commercial coordination for major tenders and strategic fleet projects.
• Maintain accurate sales forecasts and pipeline information, preparing regular market, sales, and business-performance reviews.

Candidate Profile

• Strong experience (5-10 years) in automotive, commercial vehicles, transportation, fleet solutions, or related industries.
• Proven track record in business development, market development, key-account management, or commercial leadership.
• Experience working with fleet customers, government organizations, large corporate customers, and/or dealer/distribution networks.
• Good understanding of trucks, buses, fleet operations, or transportation businesses.
• Ability to develop new markets and opportunities from an early stage.
• Strong commercial and financial understanding, including pricing, profitability, and TCO.
• Ability to work effectively across multiple functions and coordinate complex projects.
• Strong stakeholder-management and negotiation skills.
• Entrepreneurial, hands-on, and results-oriented mindset.
• Comfortable operating in a fast-moving and evolving organization.
• Local market knowledge and established business relationships in Saudi Arabia are a strong advantage.

Required Competencies

• Strong ownership mentality.
• Customer-first thinking.
• Ability to build business rather than simply manage existing accounts.
• Commercial judgment and ability to prioritize.
• Proactive identification of opportunities and problems.
• Ability to work independently while collaborating across a global organization.
• Strong internal coordination and follow-through.
• Structured communication and regular reporting.
• High ethical standards and professional representation of BYD.