Marketing Executive – FMCG Food Brand (KSA Market)📣 Job Ad

About the Role

DELHAM is seeking a Marketing Executive to join its growing FMCG food brand in Saudi Arabia. This full-time position, based in Riyadh, is designed for a marketing professional with 2-5 years of experience, particularly within the FMCG or food sector. The role requires a strong understanding of the Saudi Arabian market and its consumer trends, with a demonstrated ability to translate insights into effective brand campaigns.

In this capacity, you will collaborate with Brand Managers, Digital & Social Media Teams, PR, B2B departments, and Creative & Media Agencies. The primary objective is to enhance brand awareness, engagement, and growth across various marketing channels, ensuring the brand resonates with the target audience in the KSA market.

Key Responsibilities

• Plan and execute integrated marketing campaigns across digital, retail, and on-ground channels to meet brand objectives.
• Collaborate with Brand Managers to define product positioning and establish clear campaign goals.
• Work with Social Media, PR, and Digital teams to develop and implement locally relevant communication strategies.
• Partner with B2B and Trade marketing teams to support in-store activations and promotional activities.
• Manage the creation of creative briefs and coordinate with creative and media agencies throughout the campaign lifecycle.
• Conduct market research and data analysis to identify consumer insights and market opportunities.
• Track and analyze campaign performance and ROI using Microsoft Excel and analytics tools.
• Support new product launches, manage brand events, and foster brand partnerships within the KSA market.

Qualifications and Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 2 to 5 years of relevant marketing experience, with a preference for candidates with experience in the FMCG or food industry within the KSA or GCC region.
• Proficiency in Microsoft Excel, including advanced functions such as pivot tables, dashboard creation, and data analytics.
• Demonstrated experience using digital marketing platforms such as Google Analytics, Meta Ads Manager, and TikTok Business Center.
• Fluency in both Arabic and English, encompassing written and spoken communication.
• Strong collaboration and communication skills for effective cross-functional teamwork.
• A solid understanding of Saudi consumer culture, including seasonal shopping behaviors and the significance of key events such as Ramadan, Eid, and National Day.

Required Skills

• Marketing Strategy
• Brand Campaign Development and Execution
• Digital Marketing
• Social Media Marketing
• Public Relations (PR)
• B2B Marketing
• Creative Brief Development
• Market Research and Analysis
• Campaign Performance Tracking
• Return on Investment (ROI) Analysis
• Product Launch Management
• Event Management
• Brand Partnership Development
• Microsoft Excel (Advanced)
• Google Analytics
• Meta Ads Manager
• TikTok Business Center
• Cross-functional Collaboration
• Effective Communication
• Saudi Consumer Culture Knowledge
• Understanding of Seasonal Shopping Behavior

Work Location and Details

This is a full-time position based in Riyadh, Saudi Arabia. The role requires 2-5 years of marketing experience, with a focus on the FMCG food sector within the KSA market.