Marketing Officer📣 Job Ad

About English Path

English Path is a rapidly growing international language school that delivers immersive English, French, and German learning experiences. The institution operates across the UK, Europe, North America, and the Middle East, providing high-quality language education.

The Role: Marketing Officer

English Path is seeking a Marketing Officer to support the growth of its Riyadh Centre and the university pathway programmes. This full-time, onsite role in Riyadh requires a proactive and creative individual with 2-5 years of experience in marketing. The successful candidate will be responsible for executing local marketing initiatives, supporting student recruitment activities, increasing brand awareness, generating leads, and strengthening relationships with key stakeholders within the Saudi market.

This position focuses on both digital and offline marketing activities, working closely with regional marketing and admissions teams to achieve enrolment targets. The Marketing Officer will play a key role in positioning English Path Riyadh and its university pathways as leading educational opportunities for students seeking language development and international university progression routes.

Key Responsibilities

• Support the implementation of annual and quarterly marketing plans by executing end-to-end local and regional campaigns across digital, social, email, outdoor, and offline channels to drive lead generation.
• Manage and expand English Path Riyadh’s localised social media presence, coordinating tailored content creation, paid advertising, SEO, website updates, and lead nurturing via CRM automation.
• Collaborate with admissions and sales teams to create compelling online and offline marketing materials and targeted lead-nurturing initiatives for prospective students, parents, high school counsellors, and corporate clients.
• Plan, coordinate, and represent English Path at key recruitment events, including education fairs, open days, diagnostic testing, and school visits, while cultivating relationships with local counsellors and educational partners across KSA.
• Monitor lead volume, pipeline conversion rates, and campaign KPIs; analyse market trends and competitor activities to deliver regular performance reports and actionable insights that optimise marketing ROI and budget allocation.
• Collaborate seamlessly with global marketing, academic, and operations teams while managing relationships with external agencies, suppliers, and media partners to ensure alignment with English Path and partner brand guidelines.

Candidate Profile and Requirements

• 2-5 years of experience in a relevant marketing role.
• A creative and proactive approach to marketing.
• Strong attention to detail and excellent organisational skills.
• Results-oriented mindset with a focus on lead generation and enrolment growth.
• Ability to manage multiple projects and campaigns simultaneously.
• Strong interpersonal and relationship-building skills.
• A team player capable of working across departments and cultures.
• Self-motivated and able to work independently.
• Strong digital marketing knowledge.

Work Environment and Safeguarding Commitment

This is a full-time, onsite position based in Riyadh. English Path is committed to safeguarding and promoting the welfare of young people and vulnerable adults, and expects all staff to share this commitment. The successful candidate will be required to undergo relevant background checks.

Application Information

Qualified candidates are invited to apply for this position. Salary details will be discussed during the interview process.