Marketing Partner Breast Cancer

About Roche and the Role

Roche is seeking a Marketing Partner - Breast Cancer to join their team in Riyadh. This full-time role is central to establishing and communicating the full product value proposition across the entire value chain, from payers to health systems and prescribers. The position requires 4 years of experience and focuses on leveraging insights to inform marketing and launch strategies, creating customer-led content, and designing integrated customer experiences.

Key Responsibilities

• Optimize marketing campaigns autonomously, aligning with brand value propositions and customer positioning, and supporting the end-to-end customer experience.
• Drive campaign pull-through during product launches by translating value proposition messaging into launch toolkits and promotional materials for field teams and external channels.
• Analyze customer insights to assess needs, adapt tactical marketing activities, and inform optimal integrated customer experiences.
• Establish post-launch tracking dashboards to evaluate early market adoption, campaign reach, and stakeholder engagement, enabling real-time tactical plan optimization.
• Collaborate with internal and external resources, such as agencies and vendors, to support product marketing strategies and activities.
• Partner with Medical and Regulatory teams to ensure the development, approval, and pull-through of compliant and effective promotional tactics.
• Perform a range of tactical activities to support seamless, integrated marketing campaigns across multiple platforms.
• Lead marketing activities and provide technical expertise to PPOCs contributing to marketing tactics, including symposia, advisory boards, and promotional activities.
• Measure marketing performance using leading, lagging, and customer satisfaction indicators to optimize tactical activities and drive customer and business outcomes.
• Manage congresses and professional society relationships, coordinating end-to-end meeting and event management.
• Communicate effectively and professionally with customers in collaboration with customer-facing roles, ensuring positive experiences aligned with organizational values.
• Establish work priorities and timelines, exercising judgment in selecting methods for new projects.

Qualifications and Experience

• Education: A Bachelor's degree in a science or related field is required. An MBA is considered a plus.
• Experience: A minimum of 4 years of total work experience, including at least 2 years of commercial experience (*, marketing or market access).
• Marketing Expertise: Demonstrated experience in creating marketing strategies, plans, and tactics that have successfully strengthened market positioning and driven high-value customer and business outcomes.
• Therapeutic Area Expertise: Direct experience in oncology, specifically breast cancer, is highly preferred.
• Launch Track Record: Proven hands-on product launch experience, including cross-functional launch strategy, tactical execution, and campaign pull-through.

Working at Roche

Roche fosters a culture that values individual expression, open dialogue, and genuine connections. The company is committed to advancing science and ensuring access to healthcare globally, with over 100,000 employees dedicated to these goals. This role offers an environment where contributions are valued, aiming to prevent, stop, and cure diseases for current and future generations.