Marketing Specialist📣 Job Ad

About the Role

Sweater is seeking a Marketing Specialist (Campaigns & CRM) to join its team in Riyadh, Riyadh Province. This full-time position requires 2-5 years of experience in a relevant marketing role.

Role Overview

The Marketing Specialist (Campaigns & CRM) will operate at the intersection of creative marketing and data-driven execution. This role involves owning the full lifecycle of CRM-led campaigns and collaborating with cross-functional teams. Key responsibilities include audience segmentation, personalization, and performance optimization to ensure campaigns effectively reach target users with relevant messages at optimal times.

Key Responsibilities

• Manage end-to-end campaign execution, including ideation, build, launch, and optimization across Email, Push Notifications, SMS, Social, and In-App channels.
• Develop campaign messaging and creative hooks that align with brand identity and drive engagement and conversions.
• Deploy seasonal, promotional, and reactionary campaigns based on business priorities and market trends.
• Build and manage granular user segments using CRM platforms based on behavior, lifecycle stage, and preferences.
• Create personalized user journeys and messaging paths to enhance retention, engagement, and customer lifetime value (LTV).
• Conduct continuous A/B tests on subject lines, creatives, content, and calls-to-action (CTAs) to optimize campaign performance.
• Monitor campaign performance, translating key performance indicators (KPIs) into actionable insights and recommendations.
• Collaborate with Design, Product, Sales, and Growth teams to ensure alignment with company goals.
• Present post-campaign analysis and contribute to ongoing strategy improvements.

Required Qualifications

• 2-5 years of experience in a marketing role.
• Ability to work effectively in a high-growth, fast-paced environment with evolving priorities.
• Highly organized, detail-oriented, and proactive approach to work.

Preferred Experience

• Experience working with mobile applications or in product-led growth environments.
• Familiarity with analytics platforms and attribution tools.
• Experience running lifecycle or retention-focused campaigns.

Work Environment

This is a full-time position within a high-growth, fast-paced environment where priorities may shift. The role requires a proactive and organized individual capable of adapting to dynamic business needs.