Marketing Specialist

About the Role

Base Career is seeking a Marketing Specialist to join their team in Riyadh. This full-time position requires 2-5 years of experience and focuses on developing and executing marketing strategies to drive sales growth and enhance customer engagement for e-commerce operations. The specialist will play a key role in analyzing market trends, optimizing campaign performance, and contributing to overall business objectives.

Key Responsibilities

• Plan marketing content for products, campaigns, and promotions.
• Identify new marketing opportunities and propose initiatives to support sales growth.
• Monitor competitor activities and customer behavior to identify marketing opportunities.
• Plan and execute seasonal and promotional marketing campaigns for the e-commerce store.
• Monitor e-commerce performance, analyze the customer journey, and evaluate the conversion funnel.
• Recommend improvements to increase Conversion Rate (CVR) and Average Order Value (AOV).
• Contribute to cross-selling and upselling strategies and initiatives aimed at increasing repeat purchases.
• Analyze campaign results, identifying strengths, weaknesses, and opportunities for improvement.
• Plan and analyze campaigns across various channels including Pop-ups, Push Notifications, WhatsApp, and Email Marketing.
• Analyze customer behavior, segment customers into relevant groups, and utilize these segments to develop targeted marketing campaigns.

Required Experience

• A minimum of 2 to 5 years of experience in a marketing role, preferably within an e-commerce environment.

Work Environment and Type

This is a full-time position based in Riyadh. The role involves working within a dynamic team focused on digital marketing and e-commerce growth.

Application Process

Further details regarding the application process and salary will be discussed with qualified candidates.