Media Public Relations Manager

About the Role

NHC Innovation is seeking a Media Public Relations Manager to join their team in Riyadh, Saudi Arabia. This full-time role involves translating marketing plans into media and public relations priorities, developing strategic plans, and managing relationships with media outlets to enhance visibility and engagement.

Key Responsibilities

• Translate marketing plans into media and public relations priorities, detailing exposure themes, messaging focus areas, and reputation management objectives.
• Develop annual media and public relations plans covering paid, earned, and shared channels to strengthen visibility, reach, and engagement.
• Coordinate media placements and flighting schedules across print, broadcast, and outdoor channels, optimizing timing, frequency, and alignment with priority campaigns.
• Maintain relationships with media outlets, journalists, influencers, and public relations agencies, leveraging the approved corporate media partner list.
• Coordinate with Institutional Marketing Communications for media buying and PR agencies, aligning briefs and deliverables, and sharing performance evaluations.
• Collaborate with Content & Creative to prepare media kits, press releases, feature articles, and talking points for announcements, launches, and key communications.
• Facilitate media interviews, press briefings, and public appearances by reviewing briefing notes, Q&A materials, and media handling guidelines for executives and spokespersons.
• Manage review and approval workflows for media materials with Institutional Marketing Communications to ensure adherence to corporate branding, disclosure protocols, and messaging standards.
• Supervise media dissemination by routing approved materials to journalists, outlets, and agencies, managing timing, placement, embargoes, and corrections to secure optimal coverage.
• Report on media coverage and sentiment, identifying trends, misinformation risks, and opportunities for proactive engagement or narrative adjustment.
• Implement crisis communications responses by preparing holding statements, escalation protocols, and messaging in coordination with Institutional Marketing Communications.
• Coordinate with Events Management to plan media engagement and coverage for conferences, exhibitions, and ceremonies, aligning narratives and timing with campaign objectives.
• Review performance of media campaigns by tracking impressions, reach, earned value, and sentiment, consolidating structured reports and recommendations for Product Marketing.
• Supervise maintenance of repositories for press releases, media kits, coverage reports, and journalist databases, ensuring traceability, accessibility, and reuse across campaigns.
• Review media and public relations practices against leading institutions, documenting lessons learned and refining frameworks, workflows, and approval processes with stakeholders’ feedback.

Qualifications and Experience

• A Bachelor’s degree in Marketing, Public Relations, Communications, Media Studies, Journalism, or a related field is required.
• A minimum of 9 years of relevant experience is necessary, with at least 2 years of experience in a leadership role.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, offering an opportunity to contribute to NHC Innovation's strategic communications efforts.