Public Relations and Marketing Expert_Riyadh Bus (f/m/d)📣 Job Ad

About the Role

DB Engineering & Consulting, a part of the DB group, is seeking a Public Relations and Marketing Expert to join their team in Riyadh, Saudi Arabia. The company specializes in providing infrastructure, mobility, and transport solutions, with a focus on shaping the future of economic regions and setting standards in transportation. This position is specifically dedicated to supporting public transport services within the Riyadh Bus project, with the objective of increasing ridership and public engagement through strategic public relations and marketing efforts. The ideal candidate will develop and implement communication strategies in a dynamic operational setting.

Key Responsibilities

• Develop and implement comprehensive public relations and marketing strategies to support public transport services and enhance overall ridership.
• Plan and execute awareness campaigns for bus services, Automated Fare Collection (AFC) systems, and Integrated Automatic Vehicle Monitoring (AVM) passenger information systems.
• Manage brand positioning and ensure consistency across all communication materials and channels, including digital, print, and on-ground activations.
• Lead and coordinate stakeholder and public engagement initiatives, building relationships with authorities, media, and community groups.
• Oversee media relations, including drafting press releases, organizing briefings, and managing crisis communication.
• Monitor and analyze customer feedback, satisfaction levels, and market trends to inform service improvements.
• Coordinate with operations teams for the timely dissemination of essential passenger information, such as service changes and disruptions.
• Track and report on marketing campaign performance, key performance indicators (KPIs), and return on investment (ROI) to optimize marketing activities.

Qualifications and Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field; a Master's degree is preferred.
• A minimum of 10 years of professional experience in Public Relations and Marketing, with a preference for experience in the transport, infrastructure, or public sector project domains.
• Proven experience in developing and delivering large-scale communication and awareness campaigns.
• Strong knowledge of media relations, branding strategies, and digital marketing channels (social media, web presence, online campaigns).
• Prior experience managing public-facing communications in operational environments, such as transport systems or smart city services.
• Demonstrated ability to analyze customer insights, interpret data, and evaluate campaign performance metrics.
• Excellent written and verbal communication skills in English; proficiency in Arabic is a significant advantage.
• Strong stakeholder management skills and the ability to collaborate effectively across multi-disciplinary and multicultural teams.

Required Skills

• Public Relations
• Marketing Strategy Development
• Brand Positioning
• Communication Material Creation
• Stakeholder Engagement
• Public Engagement
• Media Relations Management
• Crisis Communication
• Customer Feedback Analysis
• Market Trend Analysis
• Passenger Information Systems Communication
• Campaign Performance Tracking
• KPI Reporting
• ROI Analysis
• Digital Marketing
• Social Media Management
• Web Campaign Execution
• Stakeholder Management

Work Environment and Details

This full-time position is based in Riyadh, Saudi Arabia. The role requires over 10 years of experience. The company is DB Cargo Hungária.