Sales Lead

About the Role

eXtra (United Electronics Co.) is seeking a Sales Lead to join their Services Team in Riyadh, Saudi Arabia. This full-time role involves leading the Service Sales Promoters team to enhance sales performance, productivity, and customer experience across various locations. The position requires 3-5 years of relevant experience.

Key Responsibilities

• Manage, coach, and supervise assigned Home Maintenance Sales Promoters.
• Oversee the team's sales targets, conversion performance, productivity, and execution quality.
• Plan promoter deployment and schedules based on traffic, sales potential, location performance, and business priorities.
• Allocate promoters across eXtra stores and external locations including partner retailers, exhibitions, events, and activation points.
• Monitor daily, weekly, and monthly performance by promoter and location, tracking traffic, customer engagement, leads, conversion, and sales performance to identify gaps.
• Conduct daily performance follow-up and regular coaching sessions with promoters.
• Visit sales locations to ensure selling quality, customer approach, product knowledge, branding, and compliance.
• Identify underperforming promoters/locations and implement corrective action plans, replicating successful selling practices.
• Coordinate with Store Management, Operations, Marketing, Training, HR, and partner locations for smooth execution.
• Ensure promoters receive necessary training, sales materials, offers, system access, and operational support.
• Support new promoter onboarding and conduct field coaching.
• Manage external partner-location execution and maintain effective working relationships with location management.
• Ensure proper implementation of campaigns and promotional activities.
• Consolidate customer feedback, objections, competitor insights, and field observations, recommending improvements.
• Prepare and share regular performance reports and action plans with Services Management.
• Maintain adequate manpower coverage and coordinate attendance, leaves, replacements, and deployment changes.
• Ensure team compliance with eXtra policies, approved selling practices, customer-data requirements, and partner-location rules.
• Provide personal support for critical locations, major activations, and sales recovery initiatives as required.

Performance Indicators

• Team Sales Achievement %
• Membership & On-Demand Sales
• Conversion Rate
• Sales per Promoter
• Location Productivity
• Promoter Target Achievement
• Lead Conversion
• Manpower Coverage
• Customer Experience and Compliance

Experience Required

Candidates should possess 3-5 years of experience in a relevant sales leadership or supervisory role.

Work Type and Location

This is a full-time position based in Riyadh, Saudi Arabia.