Senior CRM & Lifecycle Specialist B B📣 Job Ad

About Tamara

Tamara is a leading fintech platform in Saudi Arabia and the wider GCC region. The company's mission is to build a customer-centric financial super-app, serving millions of users across KSA, UAE, and Kuwait. Tamara partners with major global and regional brands such as SHEIN, Jarir, noon, Amazon, IKEA, eXtra, and Farfetch, alongside small and medium businesses. As Saudi’s first fintech unicorn, Tamara is backed by Sanabil Investments, SNB Capital, and *********, operating from its headquarters in Riyadh, Saudi Arabia, with additional regional and global support offices.

The Role of Senior CRM & Lifecycle Specialist

Tamara is seeking a Senior CRM & Lifecycle Specialist to own and optimize the B2B merchant lifecycle across Saudi Arabia and the UAE. This full-time role is responsible for improving conversion rates at every step of the partner journey, from new sign-ups to active transacting merchants. The specialist will drive product adoption and retention through personalized, data-driven lifecycle campaigns. This is a highly cross-functional position, requiring close collaboration with the Product, Data, Content, and Performance teams. The successful candidate will own the CRM strategy, campaign logic, segmentation, and performance, while coordinating execution with a CRM agency. The role typically requires 5-10 years of relevant experience.

Key Responsibilities

• Design full-funnel lifecycle journeys to convert leads, drive adoption of Tamara’s products, and ensure merchant retention.
• Own conversion metrics across CRM stages (KYB In Progress, Qualified, Live, Transacting) and reduce drop-off at each step.
• Coordinate with the CRM agency to deploy journeys across different channels and optimize performance.
• Collaborate with Product and Data teams to define and improve CRM events and triggers.
• Maintain CRM data health and resolve issues such as duplicate users, invalid events, or broken journeys if they arise.
• Own segmentation criteria, lifecycle rules, and eligibility logic across the funnel and countries.
• Run A/B tests on messaging, frequency, and touchpoints, define success metrics, and build dashboards to monitor CRM performance.
• Work with the Product team to introduce new CRM placements inside the Partner Portal and onboarding experience.

Technical Capabilities

• Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.
• Independently manage complex workflows, event integrations, CRM system configurations, and troubleshooting when needed.
• Familiarity with HTML is considered a plus.

Candidate Profile

• Strong track record in improving conversion rates and funnel velocity through CRM programs.
• Experience managing CRM agencies.
• A data-driven mindset with working knowledge of UTM frameworks, segmentation, and marketing attribution.
• Comfortable working with technical teams on events, APIs, and CRM system logic.

Location and Work Type

This is a full-time position based in Riyadh, Saudi Arabia. The role offers the opportunity to contribute to a leading fintech platform within the GCC region.