Senior Manager, Loyalty Brand & Marketing📣 Job Ad

About the Role

Riyadh Air, headquartered in the Saudi capital, is a new national airline focused on shaping the future of aviation and transforming Saudi Arabia into a global aviation and trade hub. As a digitally native airline connecting the Kingdom to over 100 destinations, Riyadh Air is seeking a strategic brand and marketing leader to build customer loyalty and create meaningful member experiences.

Role Purpose and Scope

In this pivotal role, you will lead the development and execution of the loyalty brand and marketing strategy. This involves shaping a distinctive loyalty proposition that strengthens member engagement, enhances brand equity, and supports Riyadh Air's commercial ambitions. You will play a critical role in positioning the loyalty program as a market leader by developing compelling brand strategies, integrated marketing campaigns, and member-focused experiences that drive acquisition, engagement, retention, and long-term loyalty. Working closely with Loyalty, Commercial, Digital, CRM, Product, and external partners, you will deliver data-driven marketing initiatives across owned, earned, and paid channels, ensuring a consistent and impactful brand presence throughout the customer journey.

Key Responsibilities

• Define brand positioning for the loyalty program.
• Lead integrated campaign planning and execution.
• Oversee content and storytelling strategies to enhance brand narrative.
• Manage partner marketing initiatives to expand program reach and strengthen member value.
• Leverage customer insights, market intelligence, and performance data to optimize marketing effectiveness.
• Improve return on investment for marketing activities.
• Continuously enhance the relevance and competitiveness of the brand.
• Manage agency relationships effectively.
• Oversee marketing budgets to ensure efficient allocation of resources.
• Establish performance measurement frameworks to track program success.
• Drive continuous improvement through testing, learning, and innovation across all loyalty marketing activities.

Qualifications and Experience

• Degree qualified.
• A minimum of 10 years of experience across brand management, loyalty marketing, customer engagement, or related marketing disciplines.
• Proven track record of delivering successful marketing initiatives and measurable business results.
• Strong expertise in brand strategy, integrated marketing, campaign development, and customer engagement.
• Ability to translate customer insights into impactful marketing strategies and compelling brand experiences.
• Experience in loyalty programs, particularly from an airline, travel, hospitality, retail, or other customer-centric industries.
• Strategic, commercially aware, and data-driven leadership capabilities.
• Ability to influence cross-functional teams, agency partners, and senior leaders to deliver exceptional outcomes.

Required Skills

• Brand Management
• Loyalty Marketing
• Customer Engagement
• Brand Strategy
• Integrated Marketing
• Campaign Development
• Customer Insights
• Market Intelligence
• Performance Data Analysis
• Agency Relationship Management
• Marketing Budget Management
• Performance Measurement Frameworks
• Testing, Learning, and Innovation
• Strategic Leadership
• Commercial Awareness
• Data-Driven Decision Making
• Cross-functional Team Influence

Work Location and Type

This is a full-time position based in Riyadh, Saudi Arabia.