Senior Marketing Specialist

About ****

** is an AI company that focuses on enhancing organizational efficiency by automating customer interactions and internal workflows. Our platforms support enterprises and government entities in managing high volumes of communication, improving customer experience, streamlining operations, and facilitating data-driven decisions. Our solutions are designed for production environments and integrate with existing systems to deliver scalable AI automation and measurable business outcomes. As ** expands, we are growing our marketing team to strengthen our market presence and support business growth across Saudi Arabia and the broader region.

The Opportunity: Senior Marketing Specialist

**** is seeking a Senior Marketing Specialist to join our team in Riyadh. This full-time role requires 2-5 years of experience and involves planning, executing, and optimizing marketing initiatives to enhance ****’s brand, increase market awareness, and generate business opportunities. The specialist will manage marketing campaigns across various digital channels, including content, SEO, paid advertising, and product marketing. This includes translating complex AI solutions into clear, compelling messages for business decision-makers.

Key Responsibilities

• Develop and execute marketing plans and campaigns aligned with business objectives, product priorities, and target audiences.
• Plan, manage, and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Meta.
• Create B2B marketing content, including social media posts, website content, case studies, email campaigns, and product materials.
• Collaborate with product and sales teams to understand technical solutions, define value propositions, and communicate product benefits.
• Drive lead generation initiatives to attract qualified business prospects and support sales pipeline growth.
• Manage SEO initiatives, website content optimization, and organic search performance to improve visibility.
• Oversee ****’s social media presence, ensuring consistent brand positioning and audience engagement.
• Coordinate with external marketing agencies, designers, and content creators to deliver campaigns.
• Support product launches, industry events, partnerships, and other marketing initiatives.
• Monitor campaign performance, analyze marketing data, and prepare reports with actionable recommendations.
• Manage campaign budgets, timelines, and deliverables while maintaining high execution standards.

Team Collaboration and Impact

The Senior Marketing Specialist will work closely with sales, product, and leadership teams to develop marketing plans and manage external agencies. This role ensures that marketing activities contribute to measurable business results. The individual will have the opportunity to influence the positioning and marketing of enterprise AI solutions across Saudi Arabia and the region, taking ownership of initiatives that impact brand growth and market expansion.

Experience and Qualifications

• 2-5 years of experience in marketing.
• Demonstrated ability to plan, execute, and optimize marketing campaigns.
• Experience with digital marketing channels, including content, SEO, and paid advertising.
• Proficiency in translating complex technical solutions into clear marketing messages.
• Strong analytical skills for monitoring campaign performance and providing recommendations.

Work Environment

This is a full-time position based in Riyadh. The role involves working within a growing marketing team and collaborating with various internal departments and external partners to achieve business objectives.