Social Media Account Manager (Digital Marketing Services)

About the Role

Potential HR is seeking a Social Media Account Manager on behalf of its client, a digital marketing agency, in Riyadh, Saudi Arabia. This full-time role requires a client-focused, creative, and results-driven professional with proven experience in social media account management within a marketing or creative agency setting. The successful candidate will manage client relationships, lead social media planning and campaign coordination, and collaborate with creative and performance teams to deliver engaging content and measurable business results.

Key Responsibilities

• Act as the primary point of contact for assigned client accounts, ensuring strong relationships and client satisfaction.
• Develop and oversee social media strategies, content pillars, and monthly content calendars aligned with client objectives.
• Manage social media activities across platforms including Instagram, TikTok, Snapchat, X, and LinkedIn.
• Coordinate with Designers, Copywriters, Videographers, Content Creators, and Paid Media teams for campaign execution.
• Write, review, and approve Arabic and English content, ensuring brand guideline adherence and Saudi audience relevance.
• Manage client meetings, presentations, creative briefs, content approvals, and campaign deliverables.
• Monitor campaign performance, analyze social media KPIs, and provide actionable recommendations and client reports.
• Handle client feedback, complaints, and escalations professionally.
• Manage account timelines, scopes of work, and budgets, ensuring timely delivery.
• Identify opportunities for account growth, upselling, and cross-selling agency services.
• Support business development activities, including proposals, pitches, and presentations.
• Stay updated on Saudi market trends, digital culture, and emerging social media practices.

Required Qualifications and Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field is preferred.
• 3–5 years of proven experience in Social Media Account Management or Digital Marketing Account Management.
• Minimum 3 years of experience working within a Digital Marketing, Advertising, Social Media, or Creative Agency is mandatory.
• Proven experience managing multiple client accounts, client relationships, and social media campaigns.
• Strong experience in developing social media strategies, content calendars, and creative briefs.
• Excellent understanding of the Saudi market, audience behavior, and digital trends.
• Strong Arabic and English communication and copywriting skills, including proficiency in Saudi White Language.
• Experience coordinating with cross-functional creative, content production, and performance marketing teams.
• Proficiency in social media analytics, performance reporting, and presenting campaign results to clients.
• Strong client servicing, presentation, negotiation, problem-solving, and account management skills.
• Ability to manage competing priorities, deadlines, and client expectations in a fast-paced agency environment.
• Experience supporting business development, client pitches, or account growth initiatives.
• Experience in Event Management, Event Coordination, or Event Marketing is a plus.
• Experience managing accounts in Real Estate, Retail, F&B, or Lifestyle sectors is beneficial.
• Familiarity with Meta Business Suite, TikTok Ads Manager, and social media analytics tools.
• Experience in Influencer Marketing and Content Creator collaborations.

Work Environment

This full-time position is based in Riyadh, Riyadh, Saudi Arabia, within a dynamic digital marketing agency environment. The role requires collaboration with various internal teams and direct interaction with clients.

Application Process

Candidates meeting the specified requirements are encouraged to apply. Salary details will be discussed during the interview process.