Director of Marketing Digital & Communications

About Faena The Red Sea

Faena is expanding into the Kingdom of Saudi Arabia with Faena The Red Sea, a new luxury lifestyle destination. The brand is known for its focus on art, culture, and community, aiming to create transformative experiences through design and authentic hospitality. This expansion represents a new chapter for Faena, emphasizing visionary spirit and execution in the luxury hospitality sector.

About the Role

Faena The Red Sea is seeking a Director of Marketing & Communications. This full-time role is responsible for developing and executing integrated marketing strategies to elevate the brand presence of Faena The Red Sea. The Director will ensure all campaigns, activations, and guest touchpoints align with Faena’s distinctive voice, creative storytelling, and Forbes Five-Star standards, positioning the property among global luxury lifestyle destinations. The role requires 5-10 years of experience.

Key Responsibilities

• Lead and execute the property’s integrated marketing and communications strategy across rooms, F&B, spa, nightlife, and events.
• Develop and manage brand campaigns across digital, print, and social platforms, ensuring alignment with global Faena strategy.
• Act as the brand guardian, maintaining consistency and excellence across all internal and external communications.
• Oversee advertising, digital media planning, email marketing, and content calendars.
• Collaborate with creative teams on campaign concepts, photo shoots, and branded content development.
• Manage and optimize website content, landing pages, and third-party platform presence.
• Drive social media and content strategy to maintain a strong digital footprint.
• Partner with Public Relations to align storytelling, media outreach, and event promotion.
• Build and nurture relationships with luxury brands, influencers, and creative collaborators.
• Establish strategic partnerships with tourism boards, travel networks, and regional stakeholders.
• Collaborate with Faena Art and Culture teams to promote programming, exhibitions, and performances.
• Support signature events and experiences that reinforce Faena’s position as a global cultural destination.
• Analyze campaign performance through KPIs, ROI, and reporting tools (*, Google Analytics, CRM systems).
• Support Sales and Catering teams with marketing collateral and client engagement tools.
• Lead, mentor, and inspire the Marketing & Communications team, fostering a culture of creativity and accountability.
• Manage external agencies including PR, digital, and creative partners.
• Partner closely with Commercial, Revenue, and operational leaders to ensure alignment on business objectives.
• Collaborate cross-functionally with F&B, Spa, and Events teams to deliver integrated storytelling and campaigns.

Experience and Qualifications

Candidates should possess 5-10 years of experience in marketing and communications, preferably within the luxury hospitality sector. The role requires a leader capable of translating the spirit of Faena into compelling narratives and experiences.

Work Environment

This position is based on property at Faena The Red Sea in The Red Sea region. The Director will work in close partnership with various internal teams including Sales, Public Relations, Digital, Food & Beverage, and creative teams.

Application Information

We invite qualified candidates to apply to help bring this vision to life.