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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeRemote
LocationLocationSaudi Arabia

About the Role

Three H Furniture is seeking a Regional Sales Director to lead commercial growth across the Eastern * This full-time role reports to the Vice President of Sales and is responsible for developing and executing sales strategies, managing key relationships, and driving revenue within a high-potential territory. The ideal candidate will be adept at navigating the independent rep model while also possessing the ability to manage major project pursuits from inception to completion. A strong understanding of systems furniture, the contract furniture sales cycle, and credibility within the Architecture & Design (A&D) community are essential.

This position requires frequent to heavy travel throughout the Eastern *, with occasional travel to Toronto and New Liskeard. Compensation includes a base salary and commission aligned with regional revenue contribution.

Key Responsibilities

  • Shape and execute a territory sales plan that drives sustainable growth while aligning with broader company goals.
  • Identify high-growth markets and underleveraged accounts with curiosity and data-driven insight.
  • Tailor strategies to mature versus emerging markets, supporting growth in core hubs while opening whitespace in secondary metros.
  • Align territory strategy with national priorities, demonstrating ownership and strategic thinking.
  • Build respectful, authentic relationships with independent reps across the region.
  • Set expectations, coach performance, and support accountability with clarity and care.
  • Encourage inventive sales strategies while maintaining consistent process discipline.
  • Build trusted relationships with key dealer partners.
  • Support dealer sales efforts with training, pricing guidance, and pursuit support.
  • Listen actively and respond resourcefully to dealer challenges and opportunities.
  • Be an active, visible presence in the A&D community, showing up with relevance and intent.
  • Lead key project pursuits from early-stage business development to late-stage proposal submission.
  • Represent the Three H brand with confidence and approachability.
  • Host showroom tours, participate in industry events, and support brand visibility in market.
  • Identify and grow strategic accounts by building sincere, long-term partnerships.
  • Monitor account health, risk, and opportunity with a proactive and grounded approach.
  • Coordinate executive engagement when needed to strengthen relationships.
  • Maintain accurate, timely opportunity data.
  • Support reps in progressing deals with inventive thinking and consistent follow-through.
  • Own the region's forecast and communicate clearly with leadership.
  • Review and support proposals and RFP submissions for key opportunities.
  • Ensure consistency across scope, pricing, and positioning.
  • Review discounting requests and manage deal-level margin discipline.
  • Collaborate with Marketing, Operations, and Product teams to align messaging, supply, and expectations.
  • Share market insights and customer feedback to shape future offerings and campaigns.
  • Resolve internal obstacles with creativity and accountability.
  • Foster a team mindset across reps, dealers, and internal partners.
  • Support hiring and expansion plans as the region scales, providing input on team structure and talent priorities.
  • Demonstrate leadership with integrity, clarity, and care, staying true to the character of Three H.
  • Explore opportunities to engage influencers across real estate, design-build, and workplace strategy firms where appropriate.
  • Build connectivity beyond furniture, where it creates commercial value.

Qualifications and Requirements

  • 5+ years selling systems furniture with a contract manufacturer and/or dealer.
  • Deep familiarity with the independent rep model.
  • A strong, existing network of dealer and A&D relationships across multiple markets.
  • 2+ years of experience leading reps, team members, or major regional initiatives.
  • Proven success with major project pursuits and RFP submissions.
  • Highly credible with A&D, understanding how to engage effectively beyond just selling.
  • A relationship builder with strong follow-through and communication skills.
  • Strategic and hands-on, capable of seeing the big picture while also closing deals.
  • Embedded in the home market's ecosystem.
  • A team player who takes ownership and shares wins.
  • Strong alignment with Three H's values and culture.

Required Skills

  • Sales Planning
  • Independent Rep Management
  • Dealer Relationship Development
  • A&D Engagement
  • Key Account Management
  • Pipeline Management
  • Forecast Management
  • Proposal & Pricing Oversight
  • Cross-Functional Coordination
  • Team Leadership
  • Channel & Ecosystem Expansion
  • Systems Furniture Expertise
  • Contract Furniture Sales Cycle Understanding
  • A&D Community Credibility
  • Data-Driven Insight
  • Strategic Thinking
  • Relationship Building
  • Communication
  • Problem-Solving
  • Leadership

Work Environment and Travel

This is a full-time position based in the Eastern * The role requires frequent to heavy travel, estimated at 50-70%, throughout the Eastern * Occasional travel to Toronto (3-4 times per year) and New Liskeard (1-2 times per year) is also expected.

Three H Furniture designs and builds office furniture for collaborative, focused, and evolving work environments. Headquartered in Northern Ontario, the company is independent, inventive, and committed to providing solutions for clients across North America. More information is available at ********

Requirements

  • Requires 5-10 Years experience

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