Chief Executive Officer CEO📣 إعلان

About the Role

Ouicollab is seeking a founding Chief Executive Officer (CEO) to build, launch, and scale ASALA, a new, ritual-led home and care brand. Rooted in Saudi culture, elevated design, scent, and modern rituals, ASALA is being developed to become a category-defining consumer brand for the region. This is a full-time position based in Riyadh, Saudi Arabia, requiring 5-10 years of experience.

Role Context and Vision

Project ASALA is positioned at the intersection of sustainability, premium home care, scent culture, and modern Saudi living. The brand aims to reimagine consumer experiences with home rituals across laundry, cleaning, scent, and everyday care. Developed with strong strategic backing and operational infrastructure, ASALA has long-term ambitions for regional scale across Saudi Arabia and the GCC. The brand positioning is defined as "A Saudi-born home care brand rooted in the ritual of taking care," where Saudi ritual meets sustainable home care.

Key Responsibilities

• Build and scale the business end-to-end from inception through regional expansion.
• Lead execution across product development, sourcing, manufacturing, packaging, and supply chain.
• Define operational roadmaps, timelines, and commercial priorities.
• Work closely with branding, product, and creative partners to build a distinctive and emotionally resonant brand.
• Oversee go-to-market strategy across DTC, retail, hospitality, and distribution channels.
• Build strong relationships with suppliers, manufacturers, distributors, and operational partners.
• Help shape brand positioning, storytelling, packaging direction, and customer experience.
• Build and lead the founding team over time across operations, marketing, and commercial functions.
• Drive strong unit economics, operational discipline, and scalable growth.
• Partner closely with LF & OuiCollab on long-term strategy, expansion, and execution.

Ideal Candidate Profile

This is a builder role for an entrepreneurial operator who can combine strategic thinking with hands-on execution. The ideal candidate understands modern consumer brands, appreciates aesthetics and brand experience, and is excited by the opportunity to help shape a culturally relevant Saudi brand from zero to scale.

• 8–12 years of experience in FMCG, consumer, retail, hospitality, or high-growth consumer brands.
• Proven experience building, scaling, or operating consumer businesses.
• Strong operator mindset with the ability to execute quickly in fast-moving environments.
• Deep understanding of the Saudi or GCC consumer landscape.
• Strong instinct for premium consumer behavior, aesthetics, and culturally relevant brand building.
• Experience across operations, supply chain, retail, or DTC environments is preferred.
• Entrepreneurial, ambitious, resourceful, and highly execution-oriented.
• Comfortable operating in ambiguity and building from zero.
• Bachelor's Degree.

Opportunity and Compensation

This role offers the opportunity to build a category-defining Saudi consumer brand from day one, working at the intersection of sustainability, scent, culture, design, and modern home rituals. The venture is backed by experienced strategic partners and operational infrastructure, providing high ownership, autonomy, and long-term growth potential. Candidates will have the opportunity to shape a modern Saudi brand with regional and global potential. Compensation includes a competitive salary and meaningful equity participation.