Digital Marketing Specialist

About Measurement Methods Technology (MMT)

Measurement Methods Technology (MMT) specializes in the design and delivery of precision measurement devices and advanced technological solutions across various industries. The company focuses on innovation, accuracy, and reliability to support customers in improving operational performance and decision-making. MMT combines engineering expertise with modern digital tools to create integrated, high-quality products and services. The team operates in a technology-driven environment that values problem-solving, continuous learning, and customer-centric approaches.

Role Overview

This is a full-time, on-site role for a Digital Marketing & E-Commerce Specialist based in Al Khobar, Eastern Province. The specialist will be responsible for enhancing and managing MMT’s complete digital presence, online marketing activities, product positioning, and e-commerce operations for precision measurement and industrial technology solutions. The role requires a combination of technical marketing expertise, SEO optimization, e-commerce management, analytical thinking, and an understanding of industrial and electronic products. The candidate will collaborate with management, sales, and technical teams to improve digital performance, increase brand visibility, and generate qualified leads.

Key Responsibilities

• Digital Marketing & Campaign Management: Plan, execute, and optimize digital marketing campaigns across multiple channels. Manage and improve company branding and online presence, including social media marketing, content scheduling, and audience engagement. Support internal marketing activities, process improvements, and manage email marketing campaigns and automation workflows. Coordinate with internal departments to align marketing with product positioning and sales objectives.
• E-Commerce & Website Management: Manage and optimize the company's Shopify store. Update products, technical specifications, product images, and datasheets. Improve website structure, navigation, and user experience (UI/UX). Create and optimize landing pages for campaigns and product categories, while maintaining content accuracy and digital consistency.
• Product Research & Technical Content: Study and understand precision measurement devices and industrial testing equipment. Analyze product datasheets and technical specifications to write professional technical and marketing-oriented product descriptions. Improve product presentation and digital product positioning, and support technical content creation for industrial and engineering audiences.
• SEO & Performance Optimization: Implement and manage On-Page SEO and Technical SEO improvements. Conduct keyword research and optimize all website keywords and metadata. Improve website visibility and ranking on search engines. Manage Google Search Console, indexing, and search performance monitoring. Optimize website performance, speed, and technical structure.
• Analytics & Technical Integration: Configure and manage Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, conversion tracking, and performance monitoring tools. Monitor and analyze website and campaign performance data. Prepare regular performance reports with actionable recommendations and use data-driven insights to improve marketing effectiveness and lead generation.
• Market & Competitor Analysis: Conduct market research and competitor analysis, focusing on industrial and technology brands within the testing and measurement sector. Monitor competitor keywords, positioning, and digital strategies to identify opportunities for growth and digital improvement.

Work Environment

This is a full-time, on-site position located in Al Khobar. The role operates within a collaborative and technology-driven workplace, offering the opportunity to work with advanced industrial and measurement technologies.