Marketing Specialist

Join SIFA Consulting as a Marketing Executive!

Are you a creative and analytical individual? We are seeking a Marketing Executive who can conduct insightful market research and develop effective marketing strategies to reach our target audiences successfully. At SIFA Consulting, you will have the opportunity to evaluate marketing processes and work towards enhancing outcomes.

Key Responsibilities:

• Identify target audiences, objectives, and desired outcomes for marketing campaigns.
• Research and develop marketing strategies, and evaluate their success.
• Create content for marketing campaigns.
• Stay updated on current marketing trends.
• Manage and allocate the marketing budget efficiently.

Qualifications:

• Bachelor's degree in marketing or a related field.
• 2 - 3 years of relevant experience.
• Strong analytical, communication, time-management, and creativity skills.
• Experience with social media marketing.

Note: Please apply only if you are located in the Eastern Province.

About Idaratech
Idaratech is a Saudi ERP/SaaS platform that helps SMEs run their operations end-to-end, with integrations across key government and fintech systems.

Role Summary
We’re growing fast and looking for a hands-on B2B marketer to scale paid acquisition, demand generation, and content for our platform. You’ll own the full marketing funnel for B2B: from paid acquisition (LinkedIn/Meta/Google) and SEO, to content, social, and lead lifecycle management. You’ll partner closely with Sales and Product to turn qualified demand into revenue and build Idaratech’s brand in KSA and the region.

What You’ll Do

• Paid Acquisition: Plan, launch, and optimize campaigns on LinkedIn Ads, Meta Ads, and Google Ads for ICPs/personas; manage budgets, audiences, creatives, and remarketing.
• Analytics & Measurement: Set up GA4 and tracking (UTMs, pixels, conversions), build dashboards, and run cohort/attribution analysis to improve CAC and lead quality.
• SEO & Content: Own keyword strategy, on-page SEO, and content calendar (blogs, landing pages, case studies, email nurtures); brief writers/designers and ship high-quality assets.
• Social Media Management: Manage LinkedIn, Instagram, Snapchat, TikTok, and X (Twitter); plan editorial calendars, publish daily/weekly content, and grow engaged communities.
• Lead Lifecycle & CRM: Manage leads, audiences, and DMs; qualify and route MQLs to Sales, maintain clean CRM lists, and run automations/nurtures to improve conversion.
• Messaging & Positioning: Translate product value into compelling offers, hooks, and creatives tailored to B2B pain points in Saudi SME/ERP space.
• Landing Pages & Conversion: Build/test landing pages (WordPress/Webflow or similar), run A/B tests on headlines, forms, and CTAs, and continuously improve CVR.
• Brand & Campaigns: Plan integrated launches (webinars, partner campaigns, events), support employer branding, and coordinate with agencies/creators when needed.
• Compliance & Localisation: Ensure Arabic/English messaging quality and alignment with local context and business culture.

Required Skills & Experience

• 2–4 years in B2B marketing (SaaS/tech preferred) with proven ownership of paid acquisition and demand gen.
• Hands-on with LinkedIn Ads, Meta Ads, Google Ads, GA4, and Google Tag Manager.
• Comfortable with SEO (GSC, Ahrefs/Semrush or similar) and content writing (blogs, social captions, ad copy).
• Experience managing brand accounts across LinkedIn/Instagram/Snapchat/TikTok/X.
• Strong analytics: building dashboards, reading funnel metrics, and making decisions from data.
• Excellent Arabic & English written communication; crisp ad and landing-page copy.
• Basic creative skills (Canva/Figma) and familiarity with marketing automation/CRM (*, HubSpot, Zoho, or similar).

Nice to Have

• SaaS/ERP domain exposure and understanding of Saudi SME ecosystem.
• Webinar/event marketing, partner marketing, and PR coordination.
• Email marketing & marketing automation flows (lead nurturing, re-engagement).
• Experience with webinar platforms, heatmaps (Hotjar), and A/B testing tools.
• Understanding of attribution models and offline conversion import to ad platforms.

Join Gheras Alkhairat as a Marketing Specialist!
Gheras Alkhairat is a notable Saudi company specializing in cultivating high-quality dates, focusing on luxurious varieties that represent the famed hospitality of the Kingdom of Saudi Arabia. Our Medjool farm is the largest in the Middle East, and we adhere to organic farming principles to ensure sustainable production.

About the Role:
This full-time on-site position in Riyadh involves various responsibilities aimed at enhancing our brand presence locally and internationally. The Marketing Specialist will conduct market research, develop marketing strategies, manage customer service, and support sales activities. Key responsibilities include:

• Preparing and implementing annual marketing plans aligned with the company's goals.
• Developing and analyzing digital advertising campaigns (Google, Meta, LinkedIn).
• Managing social media content and crafting creative posts.
• Overseeing promotional material design (brochures, presentations, videos).
• Coordinating with sales teams to unify marketing messages and achieve growth objectives.
• Compiling periodic reports on marketing activity performance and measuring ROI.
• Monitoring market trends and competitors, providing continuous development recommendations.
• Participating in local and international agricultural exhibitions and events related to dates and food products.

Qualifications:
The ideal candidate should have:

• A bachelor’s degree in Marketing, Business, or a related field.
• At least two years of marketing experience (preferably in the food or industrial sector).
• Strong communication, analytical, and innovative skills.
• Proficiency in digital marketing tools and design programs (Canva, Meta Ads, Google Analytics).