Brand Operations Manager (Trial Loyalty Programs & In Store)

About the Role

Procter & Gamble is seeking a Brand Operations Manager specializing in Trial Loyalty Programs and In-Store initiatives. This full-time position is based in Jeddah, Makkah, and focuses on enhancing brand presence, driving consumer engagement, and optimizing shopper experiences. The role involves leading initiatives that connect brands with consumers, encourage product trial, and strengthen brand loyalty through effective in-store strategies.

Key Responsibilities

• Develop and lead strategies for product trial and consumer acquisition to recruit new consumers and accelerate brand penetration.
• Design and execute consumer loyalty and engagement programs to strengthen brand affinity, encourage repeat purchases, and build long-term consumer relationships.
• Lead in-store marketing and shopper activation strategies, ensuring brand visibility, strong execution, and compelling consumer experiences at the point of purchase.
• Develop integrated activation plans across relevant consumer and retail touchpoints, ensuring consistency with overall brand strategies.
• Collaborate with Brand Management, Sales, Trade Marketing, Shopper Marketing, Commercial teams, and external agencies to achieve business objectives.
• Track campaign effectiveness, evaluate KPIs, measure ROI, and translate consumer and shopper insights into actionable growth opportunities.
• Identify new opportunities, explore emerging engagement platforms, and continuously enhance trial, loyalty, and in-store activation initiatives.

Qualifications and Experience

• Candidates should possess 2-5 years of relevant experience.
• Demonstrated ability to build brands, drive consumer engagement, and create impactful shopper experiences.
• Experience in developing and executing trial, loyalty, and in-store activation programs.

Work Environment and Company Culture

At Procter & Gamble, employees work with established brands and collaborate with diverse teams. The company fosters an environment that supports ownership, innovation, continuous learning, and career development, enabling individuals to contribute to consumer and business growth.

Application Process

Individuals interested in building consumer connections, driving brand growth, and transforming shopper experiences are encouraged to apply.