Director of Sales and Marketing

About Accor and Novotel Madinah

Accor is seeking a Director of Sales and Marketing for Novotel Madinah, a modern 4-star hotel located in Medina, Saudi Arabia. The hotel is positioned 120 meters from Al-Masjid an-Nabawi, providing access for pilgrims and leisure travelers. Novotel Madinah offers modern comfort and family-friendly facilities.

Role Summary

The Director of Sales and Marketing will lead sales and marketing operations in Medina. This full-time leadership role involves driving revenue growth, developing comprehensive sales and marketing strategies, and building high-performing teams. The position requires strategic thinking combined with hands-on execution, focusing on innovation and customer satisfaction across all market segments.

Key Responsibilities

• Develop and execute comprehensive sales and marketing strategies aligned with organizational objectives and market opportunities in Saudi Arabia.
• Lead, mentor, and manage sales and marketing teams, fostering a culture of excellence and continuous improvement.
• Analyze market trends, competitive landscape, and customer insights to identify growth opportunities and inform strategic decisions.
• Oversee budget management and P&L responsibility, ensuring efficient resource allocation and maximizing return on investment.
• Design and implement targeted marketing campaigns using digital channels, traditional media, and innovative approaches.
• Establish and monitor key performance indicators (KPIs) to track sales and marketing effectiveness, providing regular performance reviews and strategic recommendations.
• Build and maintain relationships with key clients, partners, and stakeholders to support business development and market expansion.
• Collaborate cross-functionally with product, operations, and customer service teams to ensure seamless execution of initiatives.
• Stay current with industry best practices, emerging technologies, and market developments.
• Customize sales and marketing programs for the unique needs and cultural nuances of the local Madinah and broader Saudi Arabian market.
• Manage vendor relationships and marketing partnerships to optimize service delivery and cost-effectiveness.
• Develop and implement change management strategies to support organizational growth and market adaptation.

Qualifications and Experience

• A minimum of 10 years of progressive sales and marketing experience, including at least 5 years in a leadership or director-level role.
• Proven experience in the Holy City market.
• Valid and transferable visa (Iqama) is required.
• Demonstrated track record of developing and executing successful sales and marketing strategies that drive revenue growth.
• Strong expertise in digital marketing, marketing automation tools, and CRM platforms.
• Ability to lead, develop, and motivate high-performing teams in a dynamic environment.
• Excellent analytical skills with proficiency in data analysis, market research, and business intelligence tools.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels.
• Strategic thinking and business acumen, including strong financial management capabilities.
• Extensive experience in business development and identifying new market opportunities.
• Proficiency in customizing marketing programs and sales approaches for diverse customer segments.
• Strong project management capabilities and ability to manage multiple priorities.
• Experience in vendor and partner relationship management.
• Ability to work independently while fostering collaborative team environments.
• Strong organizational and time management skills.
• Fluency in Arabic is preferred, along with a strong understanding of Saudi Arabian business culture and market dynamics.
• Experience working in the Middle Eastern market or with international organizations is preferred.
• Experience with change management and organizational transformation initiatives is preferred.