Area Sales Manager

About BanoPuratos

BanoPuratos is a joint-venture in the Middle East that develops, produces, and distributes ingredients for bakers, pastry chefs, and chocolatiers. The group employs 354 individuals across 7 countries and reported a consolidated turnover exceeding 100 million in 2022. The company focuses on innovation and community commitment.

Role Overview

BanoPuratos is seeking an Area Sales Manager for a full-time position based in Jeddah, Makkah. This role provides leadership and strategic oversight for the assigned area, focusing on sales growth, profitability, financial health, operational excellence, and customer satisfaction. The Area Sales Manager is responsible for achieving commercial targets, expanding market share, strengthening client relationships, ensuring optimal logistics, and developing a high-performing team.

Key Responsibilities

• Develop and execute the area commercial strategy in alignment with company objectives to ensure sustainable growth in volume, revenue, and market share.
• Set annual sales targets for the area and cascade them by team member, territory, channel, and product category.
• Lead the implementation of sales strategies across all channels, including Artisan, Industrial, Retail, Horea, and key accounts.
• Manage and grow large/key accounts, negotiate agreements, improve profitability, and maximize product penetration.
• Identify and acquire new customers and business opportunities to expand market reach.
• Monitor competitive activities, pricing trends, and market dynamics, proposing proactive actions to protect and grow market position.
• Conduct performance reviews against targets, identify risks/opportunities, and recommend corrective actions.
• Prepare data-driven sales and performance reports for the General Manager, highlighting achievements, gaps, trends, and next steps.
• Oversee day-to-day operations across sales, logistics, distribution, customer service, and technical activities to ensure seamless execution and high service quality.
• Ensure accurate sales forecasting to support production planning, order management, and stock availability.
• Monitor stock levels, stock aging, and order flow to prevent shortages, overstocks, or loss of sales.
• Ensure operational processes are followed, optimized, and improved to increase efficiency and reduce cost-to-serve.
• Enhance customer satisfaction by resolving issues promptly and ensuring on-time, complete deliveries.
• Implement best practices and leverage systems and data to improve operational decision-making.
• Achieve all financial KPIs for the area, including Sales, Gross Margin, EBITDA, and cost controls.
• Maintain overdue payments within company percentages to ensure healthy cash flow and low financial risk.
• Monitor the area’s P&L drivers, supporting actions to improve profitability, reduce operational costs, and optimize pricing.
• Oversee collection activities, ensure proper follow-up by the team, and proactively escalate risks to management.
• Lead, coach, and inspire the area team to achieve peak performance, acting as the main leadership reference for the region.
• Build a high-performing sales force capable of reaching targets, maintaining discipline, and driving customer satisfaction.
• Support the team in solving challenges related to customers, operations, collections, and internal processes.
• Identify skill gaps and ensure continuous development through coaching, training, and performance feedback.
• Foster a culture of accountability, ownership, teamwork, and transparency within the area.
• Ensure succession planning and development plans are in place for key positions.

Qualifications and Experience

• A minimum of 10 years of relevant experience.
• Demonstrated ability to provide full leadership and strategic oversight.
• Proven track record in delivering sales growth, profitability, and customer satisfaction.

Work Environment

This is a full-time position based in Jeddah, Makkah, Saudi Arabia. BanoPuratos offers a dynamic and entrepreneurial environment that encourages initiative and contributions to company success.