Brand Experience Manager Aston Martin

About the Role

Haji Husein Alireza & Co. Ltd. is seeking a Brand Experience Manager Aston Martin to lead the Aston Martin brand experience agenda in Saudi Arabia. This full-time position is based in Jeddah, Makkah, and requires 5-10 years of relevant experience. The role involves setting experience strategy, planning and governing luxury customer touchpoints, and ensuring disciplined execution across various channels to protect brand positioning and drive customer loyalty and commercial value.

Key Responsibilities

• Define and drive the KSA brand experience strategy, ensuring alignment with OEM direction and luxury market positioning.
• Translate global brand standards into localized experience frameworks and operating models.
• Own the annual brand experience, engagement, and experiential marketing plan and calendar.
• Architect and standardize the end-to-end luxury customer and ownership journey, including VIP, bespoke, and personalization models.
• Lead the implementation of showroom and frontline luxury experience standards, governing hospitality, service etiquette, and brand presentation protocols.
• Drive owner engagement and loyalty programs for high-value clients, overseeing premium relationship handling and critical experience escalations.
• Lead exclusive launches, private previews, track events, and owner experiences, building luxury ecosystem partnerships.
• Act as the primary interface with the Aston Martin principal on experience standards and programs, leading audits and reporting.
• Define and monitor brand experience KPIs and dashboards, reporting performance and improvement actions to the GM Luxury Vehicles.
• Direct the development of brand experience policies, systems, processes, and procedures.

Experience and Qualifications

• A minimum of 5-10 years of experience in a relevant field.
• Demonstrated ability to set experience strategies and govern luxury customer touchpoints.
• Experience in planning and executing experiential marketing plans and events.
• Proficiency in managing budgets and resource plans tied to brand and commercial outcomes.

Skills and Competencies

• Strong strategic planning and execution capabilities.
• Ability to translate global brand standards into localized frameworks.
• Excellent communication and stakeholder alignment skills, particularly with OEM principals and internal teams.
• Proficiency in defining and monitoring performance KPIs and controlling budgets.
• Strong understanding of luxury market positioning and customer journey management.

Work Environment

This is a full-time role based in Jeddah, Makkah, Saudi Arabia, within a dynamic environment focused on delivering a premium brand experience for Aston Martin in the region.

Application Process

Candidates who meet the specified requirements are encouraged to apply for this position.