Brand Marketing Manager

About the Role

Barns is seeking a Brand Marketing Manager to lead the development and execution of its brand strategy. This full-time position is based in Makkah, with responsibilities extending to Jeddah. The role involves managing the full brand lifecycle, from strategy to execution, across all customer and market touchpoints.

Role Purpose

The primary purpose of this role is to ensure brand identity, business goals, and consumer insights are aligned across all brand initiatives. The Brand Marketing Manager will oversee brand campaigns, partnerships, Customer Experience initiatives, competitor positioning, and team development to build long-term brand equity for Barns.

Key Responsibilities

• Develop and oversee the execution of the brand strategy, including positioning, identity, tone of voice, and visual direction.
• Plan and implement 360° integrated brand campaigns, covering product and seasonal launches, partnerships, sponsorships, and cultural initiatives.
• Oversee CSR and partnership strategies to ensure brand alignment, positive reputation, and meaningful social impact.
• Guide competitor benchmarking efforts and translate market intelligence into brand positioning adjustments.
• Ensure consistency of brand messaging and creative assets across all channels.
• Collaborate with cross-functional teams (Product Development, Operations, Digital, Customer Experience) to integrate brand messaging into all customer touchpoints.
• Lead and manage agency relationships for creative development, production, and campaign rollouts.
• Maintain and evolve brand guidelines to ensure consistent application and clarity for all internal and external stakeholders.
• Monitor brand health KPIs (*, brand awareness, perception, equity) and prepare regular brand performance reports.
• Develop content strategy for brand storytelling, including campaigns, videos, internal brand stories, and customer engagement platforms.
• Manage the brand marketing calendar to align with national campaigns, business initiatives, and retail seasons.
• Collaborate with executive leadership to ensure brand priorities align with overall business objectives.

Qualifications and Experience

• Candidates should possess 5-10 years of relevant experience in brand marketing.

Work Location

This position is based in Makkah, with activities covering both Makkah and Jeddah.

Application Process

Barns invites qualified candidates to apply for this Brand Marketing Manager position.