E Commerce & Omni Channel Development

About the Role

The E-Commerce & Omni-Channel Development Lead is a full-time position based in Jeddah, Makkah, within Abbott Nutrition International (ANI). This role is responsible for driving the growth of Abbott Nutrition's digital commerce business by developing and executing e-commerce and omni-channel strategies across various platforms and customer touchpoints.

Role Purpose and Context

The E-Commerce & Omni-Channel Development Lead will focus on achieving sustainable growth for Abbott's Nutrition portfolio. This involves enhancing digital shelf excellence, improving online shopper engagement, optimizing customer journeys, and creating seamless omni-channel experiences. The role supports both healthcare professional recommendations and consumer purchasing behavior, ensuring compliance with company and healthcare regulations.

Key Responsibilities

• Develop and execute Abbott Nutrition's e-commerce and omni-channel growth strategy to meet business objectives, including annual sales, market share, and profitability targets across digital channels.
• Identify growth opportunities across pure-play e-commerce, pharmacy e-commerce, marketplaces, quick commerce, and omni-retail customers.
• Build joint business plans with key e-commerce partners to accelerate category and brand growth.
• Lead the development of seamless consumer and shopper experiences across online and offline channels, driving omni-channel initiatives that connect healthcare professional engagement, retail activation, pharmacy recommendations, and digital conversion.
• Ensure best-in-class product content across all digital platforms and improve product discoverability through search optimization, category placement, content enhancement, and digital merchandising.
• Monitor digital shelf KPIs, including availability, content compliance, search rankings, ratings & reviews, and share of search, establishing governance and execution standards across all e-commerce partners.
• Collaborate with Marketing and Trade Marketing teams to develop digital-first activation plans, driving online campaigns, media investments, and promotional activities to increase traffic and conversion.
• Monitor and analyze business performance across digital channels, developing dashboards and reports to track sales, market share, traffic, conversion, basket size, and ROI.
• Partner with Supply Chain & Distributors to ensure product availability and reduce out-of-stock occurrences, and work with Medical Affairs and Regulatory teams to ensure compliance of digital content.

Key Performance Indicators

• Financial: E-commerce Net Sales Growth, Market Share Growth, Gross Profit Contribution, Revenue Delivery vs Plan.
• Commercial Excellence: Digital Shelf Compliance, Share of Search, Product Availability (OSA), Online Assortment Coverage.
• Consumer Metrics: Conversion Rate, Average Order Value, Repeat Purchase Rate, Customer Acquisition & Retention.
• Execution Metrics: Joint Business Plan Delivery, Promotional ROI, Customer Satisfaction, Omni-Channel Program Adoption.

Qualifications and Experience

• A minimum of 5-10 years of relevant professional experience is required for this role.

Work Environment

This position is based in Jeddah, Makkah, and operates within Abbott Nutrition International (ANI). The role involves close collaboration with various internal teams including Sales, Marketing, Medical Affairs, Trade Marketing, Supply Chain, and Digital teams.