Head of Social Media Influencer Marketing & PR

About SAN International Group

SAN International Group is a Saudi multi-brand group operating within the fashion and lifestyle sector. The group focuses on developing distinctive brands, products, and customer experiences that integrate style, creativity, and gifting appeal. SAN International connects with customers through both physical retail stores and digital commerce channels.

Head of Social Media, Influencer Marketing & PR

SAN International Group is seeking a Head of Social Media, Influencer Marketing & PR to lead the company's social media presence, influencer partnerships, and public relations activities across its brands. This full-time role is based in Jeddah, Makkah. The ideal candidate will combine strong brand understanding, creative thinking, and commercial awareness to translate marketing initiatives into measurable business results. The role requires 5-10 years of relevant experience.

Key Responsibilities

• Develop and execute integrated social media, influencer marketing, and PR strategies for each brand, aligned with product launches, seasonal campaigns, gifting occasions, and store openings.
• Lead organic social media strategies, content calendars, and platform-specific storytelling while maintaining each brand's unique identity and tone of voice.
• Collaborate with the Creative Production Studio to develop engaging content, explore new creative formats, and optimize performance.
• Identify, develop, and manage strategic partnerships with influencers, content creators, and brand ambassadors based on audience relevance, engagement quality, performance, and cost efficiency.
• Lead influencer negotiations, campaign deliverables, agreements, timelines, and content usage rights in coordination with relevant stakeholders.
• Build and maintain relationships with media outlets, editors, and industry partners to generate coverage and strengthen brand visibility.
• Oversee community management, social listening, and online reputation monitoring, ensuring timely responses to emerging issues.
• Lead, coach, and develop the department's team while managing external agencies, partners, and resources.
• Manage departmental budgets, track campaign performance, and provide data-driven recommendations for initiatives.
• Ensure alignment across social media, influencer marketing, PR, and broader commercial objectives.

Performance Measurement

Success in this role will be evaluated based on several key metrics:

• Growth in organic reach and engagement among target audiences.
• Quality, relevance, and consistency of brand content.
• Effectiveness and return on investment of influencer marketing.
• Contribution to customer acquisition, conversions, and sales.
• Quality and impact of earned media coverage.
• Effective budget management and timely campaign execution.
• Team performance and cross-functional collaboration.

Application Process

Candidates interested in this role are invited to apply through LinkedIn by submitting an updated CV. Applicants are also encouraged to share examples of campaigns or partnerships they have led, highlighting their role and the results achieved.