National WS Development Specialist

About MBRF and the Role

MBRF is a prominent food company with a global presence, committed to nourishing lives through quality and innovation. We are seeking a National WS Development Specialist to join our team in Jeddah and Makkah, Saudi Arabia. This full-time role is central to driving wholesale channel growth and managing key commercial strategies.

Core Responsibilities

• Drive the Breaded Growth Agenda and Value Added initiatives within the wholesale sector.
• Manage the complete commercial operations for Sadia club and identify strategic long-term partners.
• Develop and execute Wholesale Channel Development initiatives to identify growth opportunities across customer segments, regions, and product categories.
• Implement commercial actions aimed at maximizing sales performance and profitability.

Strategic Development and Commercial Management

• Monitor market trends, pricing strategies, and competitor activities.
• Analyze distribution gaps and growth potential, then plan for MSL, assortment, and channel optimization.
• Negotiate annual business development agreements (BDA) in accordance with channel manager guidelines, ensuring optimal benefits and investment utilization.
• Track credit limits and payment terms to ensure financial facilities are appropriately managed for key customers.

Performance Analysis and Business Planning

• Analyze customer performance against established KPIs and develop joint business plans with key wholesale customers.
• Identify underperforming accounts and formulate recovery plans.
• Analyze sales, margins, and the effectiveness of promotional activities, while monitoring SKU performance.
• Recommend actions to enhance product mix and overall profitability.
• Support annual business planning processes, prepare sales forecasts, and monitor target achievement, recommending corrective actions as necessary.

Qualifications and Experience

• Bachelor’s Degree in Business Administration or a related field.
• Minimum of 3 years’ experience in sales and related business development.

Commitment to Sustainability

The National WS Development Specialist is responsible for complying with BRF Sustainability Policy guidelines. This includes ensuring adherence to the BRF Sustainability Plan through daily activities that promote compliance with the Company's global ESG (Environmental, Social, and Governance) commitments, thereby connecting actions to sustainable development within the BRF chain.